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app store Posts

Google

What the new Play Store redesign means for your app [Update]

It looks like Google is taking a page out of Apple’s book for the new Play Store redesign. The individual app listing page will now be screenshot-centric. Why? According to StoreMaven, only 36% of visitors scrolled down the page to see Screenshots, reviews, and other information. Yikes. Google Play is looking to boost user discovery and encourage […]

Apple Google

Create kickass ASO graphics with these resources [toolkit & freebies]

Struggling to stand out on app stores? Your graphics need a facelift, but it’s hard to know where to start (especially if you have little to no graphic design experience). Fear not. We have assembled a strong toolkit of graphics resources that make designing ASO graphics easy and enjoyable. Let’s start at the beginning. Sketch Our […]

Marketing Tips & Tricks

Hack your app’s potential with viral loops

Chances are you have Uber or Lyft on your phone. These ridesharing apps have skyrocketed in users over the last few years due to their mastering of viral loops. What is a viral loop? Viral loops involve delighting customers with your product, incentivizing them to share it with their friends, those friends become new users and the […]

Apple Tips & Tricks

Leveraging Apple’s What’s New text for ASO

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Apple Google

Designing for the App Store vs. Play Store

You don’t have to be a branding expert to see the difference in aesthetic between Apple’s App Store and Google’s Play Store. Because of the unique differences in the stores’ individual user experience and interface, it’s important to understand the various graphic elements and how to best design for each app store. Today we will […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Apple News

iOS 11.3 adds sorting of App Store reviews

What’s more helpful than user feedback? Organized user feedback. With the release of iOS 11.3, Apple added review sorting by category. This feature is rolling out to iPhone, iPad, and iPod touch. Users can now sort reviews by 4 categories: Most Helpful, Most Favorable, Most Critical, and Most Recent. Most Helpful This sorted category displays reviews […]

Tips & Tricks

Is your app monetization strategy hurting your ASO efforts?

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]

Apple News

App Store Pre-Orders Now Available

A feature that the App Store has been lagging on is now finally available to developers – App Store Pre-orders! Developers can now list apps in the App Store up to 90 days prior to release (minimum 2 days). Only new apps that have never been published on the App Store qualify for the pre-order […]

Amazon Apple Google

App Store Screenshot Dimensions

There’s a lot to manage when it comes to optimizing your app’s product page on multiple app stores. One part of that equation is creating outstanding new graphics to help your app get recognized in organic search. But with so many devices in so many screen dimensions between Apple, Android, and Amazon, it’s hard to […]

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