Localization is an essential part of ASO if you want to see you app do well beyond just your native country. Part of localization, obviously, includes having your app’s metadata in the language of the country in which you’re trying to grow your app. Up until recently, this has been a particular challenge in the […]

App reviews are an important part of your ASO Strategy. While the majority of consumers might not take the time to scroll through every review your app has ever received, every user will consider your overall star rating, and the number of reviews.  Thankfully, ever since the launch of iOS 10, Apple has made it […]

In case you missed it, Apple had their annual Worldwide Developers Conference (WWDC) yesterday. During the keynote, Apple introduced iOS 13, watchOS 6, iPadOS, macOS Catalina and some other exciting products & news. The overwhelming focus of WWDC this year was user privacy and better software performance for devices. Following the typical Apple calendar, iOS […]

It has long been assumed that Apple “gives” every app a list of keywords that are automatically included. Those “free” keywords include the words “free”, “app”, “apps”, “the”, “and”, along with all primary and secondary category keywords (ex: “lifestyle”, “finance”, “medical”, etc…). It’s true that even if your app doesn’t have the keyword “free” in […]

App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads?   Use these 10 tips to make sure you […]

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]

It looks like Google is taking a page out of Apple’s book for the new Play Store redesign. The individual app listing page will now be screenshot-centric. Why? According to StoreMaven, only 36% of visitors scrolled down the page to see Screenshots, reviews, and other information. Yikes. Google Play is looking to boost user discovery and encourage […]

Struggling to stand out on app stores? Your graphics need a facelift, but it’s hard to know where to start (especially if you have little to no graphic design experience). Fear not. We have assembled a strong toolkit of graphics resources that make designing ASO graphics easy and enjoyable. Let’s start at the beginning. Sketch Our […]

Chances are you have Uber or Lyft on your phone. These ridesharing apps have skyrocketed in users over the last few years due to their mastering of viral loops. What is a viral loop? Viral loops involve delighting customers with your product, incentivizing them to share it with their friends, those friends become new users and the […]

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]