Google Play is introducing a new feature called Game Trials, designed to make it easier for users to try paid games before purchasing them. The feature allows players to jump into the full version of a paid game for free for a limited time. If they enjoy the experience, they can purchase the game and […]

Google recently announced what it calls “a new era for choice and openness” on Android, introducing a series of updates aimed at expanding how apps are distributed, monetized, and discovered on the platform. While Android has always positioned itself as a more open ecosystem compared to other mobile platforms, these changes suggest the company is […]

Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

Both Apple and Google quietly shipped updates that hint at where app discovery and engagement are heading in 2026. Apple released the iOS 26.4 beta, expanding system-level AI and refining messaging and media experiences. Around the same time, Google pushed Play Services v26.06, highlighting new support for Location and Context processes across devices. iOS 26.4: […]

The holiday season is one of the most important times of the year for app store visibility. Traffic rises fast, competition increases, and people enter the stores with a clear mindset around gifting, deals, entertainment, and end-of-year planning. Seasonal assets help an app feel fresh and relevant in this environment. A listing that reflects the […]

The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed in 2024 following a ruling on anti-competitive practices at the center of Epic Games’ lawsuit. With the court’s decision, Google must move forward without delay, signaling a major shift for the Play Store ecosystem. What […]

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the mobile gaming experience: Play Games Sidekick and Google Play Level Up. While they serve different purposes, together they reflect Google’s push to make mobile gaming smarter, more supportive, and more rewarding for both players and […]

Google has refreshed the Play Store’s voice search, introducing a modern interface, better accessibility, and a built-in search history. These changes make interacting with voice search more intuitive, helping users discover apps more efficiently. Key Updates to Play Store Voice Search The redesigned voice search now includes a bottom sheet that shows recent searches which […]

Google is testing a new Gemini-powered feature in the Play Store that lets you ask specific questions about an app to get clear, instant answers right on the app’s page. It’s designed to make understanding apps easier and save you time digging through reviews or descriptions. “Ask Play About This App” This new feature utilizes […]

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per keyword! This enhancement provides unprecedented opportunities for tailoring Play Store experiences to specific searches, promising to drive higher engagement and conversion rates. What’s New? Custom Store Listing have allowed developers to tailor their Play Store […]