Search Ads Manager

Our Apple Search Ads Manager (known internally as SAM) utilizes Apple's API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results.
UI & Functionality
We've created SAM to improve the ASA management experience. Adding bulk actions, better charting, and more to make managing ASA campaigns easier.
Rules & Automations
Supercharge ASA campaigns with rules and automated actions. Make campaign, ad group and keyword modifications based on rules or MMP performance.
Automated Reporting
Get Search Ads reports delivered right to your inbox or Slack channels with SAM. Get daily or weekly updates on spend, CPA, ROI & more.

Apple Search Ads Manager features

Improved UI & Visibility

Our UI is largely focused on graphical representations of data and making sure the most important KPIs are easily visible. With improved charting, and easier navigation, SAM makes managing ASA campaigns easier and clearer than ever before.

Detailed Reporting

SAM provides detailed reporting on all aspects of your ASA campaigns. Clear metrics and graphs make it easy to understand spend, CPA, MMP ROI, and more. Get reports delivered to your inbox or Slack channels daily or weekly.

Rule-Based Automations & Scheduling

SAM allows you to create rules and automations to make managing ASA campaigns easier. Create rules based on KPIs, and have SAM automatically pause, enable, or adjust bids based on those rules. Schedule rules to run at specific times, or have them run continuously.

Campaign-Specific Keyword Recommendations

SAM provides keyword recommendations based on your app's metadata and the performance of your ASA campaigns. Get recommendations for new keywords to add to your campaigns, and keywords to remove from your campaigns.

Bulk Actions

Easily create multiple campaigns and ad groups with a single click. SAM's bulk actions save time and effort when creating new campaigns and ad groups. Bulk actions also allow you to pause, enable, or adjust bids for multiple campaigns or ad groups at once.

Keyword Research Tools

SAM provides keyword research tools to help you find the best keywords for your ASA campaigns. Get keyword suggestions based on your app's metadata, and see the performance of those keywords in your campaigns.

MMP Integrations

Connect your MMP to SAM to get MMP-specific metrics, automations and KPIs. SAM will automatically calculate MMP ROI, and provide metrics like ROAS, LTV, and more. Don't use a MMP? Ask about our custom integrations using the Apple Attribution API.

What our clients say

I highly recommend The ASO Project team if you’re looking to work with an agency that feels like an extension of your team, and prioritizes delivering results!
Erin Webster-Shaller
VP of Marketing, Lose It!
From creative work to analytics and optimizations, The ASO Project does it all. We've worked with the team for over 4 years because they get results.
Max Scholle
Sr. Director of Digital Marketing, Keeper Security
The team at The ASO Project is a creative, initiative-taking group of growth hackers with the full range of competence needed to deliver results!
Sean Mehra
Founder & CEO, HealthTap
We are generating subscription revenue, experiencing conversion rates above our expectations and ranking very well for our primary keywords!
Kimberley Phillips
Director of Marketing Acquisition, Wondrium

Let's talk!

Ready to get started? Schedule a consultation with a member from our team to explore how we can help grow your app.

Additional tools

ASO Dashboard
Search Ads Manager
Reviews Manager
ASO Looker Connect