Apple Search Ads is quickly becoming one of the best way to advertise to iOS users — especially with all the privacy and anti-tracking measures Apple has put in place in the past year. But even advertising on the App Store is getting a little difficult with all of Apple’s privacy improvements. Let’s take a […]

It’s the most wonderful time of the year — and that means it’s time for your most wonderful ASO strategy! Holidays are the perfect opportunity to add in a bit of festive flair to your app’s listing. In case you’ve missed the sound of sleigh bells and taste of magic in the air, here are a few […]

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

August is among us and that means that it’s back to school season! In a few weeks’ time, kids and teenagers everywhere will be once again sitting in classrooms. While this undoubtedly leads to less time that kids are on their phones, back-to-school can still translate to an awesome opportunity for your app. You just […]

Google’s UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC campaigns relatively simple, and they are fairly self-sustaining once they’re up and running. However, it’s still important to monitor and optimize your UAC campaigns in order to garner the best results possible. The biggest aspect […]

Google’s Universal App Campaigns have become a simple and reliable source for developers to obtain installs across Google’s network of platforms. UAC lets you advertise your app in Google search, Google display networks, Youtube and the Google Play Store (if your app is offered there). Sounds pretty sweet right? We previously went over how to […]

With school coming to a close, kids and teens are about to start spending less time together in school and more time online — specifically on social media sites. One of the big ways that apps can get conversion traction is through word of mouth. So what do you do when school-aged kids, one of […]

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because app installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing […]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO? All those free hours spent downloading and using mobile apps are going to see a major cut back. Yikes! But don’t fret. School […]