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Marketing Tips & Tricks

How to optimize your app for the holidays

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because app installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing […]

Google Marketing

How to set up UAC in 4 steps [Google Universal App Campaigns]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

Marketing

Back to school: how app virality changes from summer to fall

Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO? All those free hours spent downloading and using mobile apps are going to see a major cut back. Yikes! But don’t fret. School […]

Marketing

Why you should try influencer marketing

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps. Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communicate and consume media. Because of the mobile-only worldview we’re developing, what better way to market your app than by generating meaningful promotion with their peers? We’ve talked before about […]

Marketing Tips & Tricks

Hack your app’s potential with viral loops

Chances are you have Uber or Lyft on your phone. These ridesharing apps have skyrocketed in users over the last few years due to their mastering of viral loops. What is a viral loop? Viral loops involve delighting customers with your product, incentivizing them to share it with their friends, those friends become new users and the […]

Marketing Tips & Tricks

How content marketing boosts user acquisition and retention

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

Marketing Tips & Tricks

ASO for ecommerce [ Mobile Commerce Optimization Strategy ]

In this age of Amazon delivery drones, it’s of paramount importance to stay relevant for e-commerce shops. But how do you take it up a notch to best serve the global shopping community with an ever-shortening attention span? Mobile e-commerce apps, or more simply m-commerce apps are the best way to create generate new customers, […]

Marketing Tips & Tricks

Influencer advertising for App Store Optimization

2018 is the year we challenge you to think outside the box when it comes to user acquisition advertising. There are a huge number of unbelievably gifted individuals making compelling content every day for every possible interest base out there. An ever-increasing number of developers are partnering with social influencers for their ability to motivate their […]

Marketing

How to use your app preview in video marketing

Newsflash: it’s almost 2018 and everyone is hungry for video. Now that we’ve got that blanket statement of truth out of the way, it’s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps. Here’s how you can use […]

Marketing Tips & Tricks

How voice search is impacting ASO

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

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