Email Us

Use the form below to get in touch with our team.





Search

Marketing Posts

Marketing

ASO goes back to school

August is among us and that means that it’s back to school season! In a few weeks’ time, kids and teenagers everywhere will be once again sitting in classrooms. While this undoubtedly leads to less time that kids are on their phones, back-to-school can still translate to an awesome opportunity for your app. You just […]

Google Marketing

Optimizing & Understanding UAC Data

Google’s UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC campaigns relatively simple, and they are fairly self-sustaining once they’re up and running. However, it’s still important to monitor and optimize your UAC campaigns in order to garner the best results possible. The biggest aspect […]

Google Marketing

Choosing assets for your UAC campaigns

Google’s Universal App Campaigns have become a simple and reliable source for developers to obtain installs across Google’s network of platforms. UAC lets you advertise your app in Google search, Google display networks, Youtube and the Google Play Store (if your app is offered there). Sounds pretty sweet right? We previously went over how to […]

Marketing Tips & Tricks

The basics of Instagram ads

With school coming to a close, kids and teens are about to start spending less time together in school and more time online — specifically on social media sites. One of the big ways that apps can get conversion traction is through word of mouth. So what do you do when school-aged kids, one of […]

Marketing Tips & Tricks

How to optimize your app for the holidays

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because app installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing […]

Google Marketing

How to set up UAC in 4 steps [Google Universal App Campaigns]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

Marketing

Back to school: how app virality changes from summer to fall

Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO? All those free hours spent downloading and using mobile apps are going to see a major cut back. Yikes! But don’t fret. School […]

Marketing

Why you should try influencer marketing

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps. Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communicate and consume media. Because of the mobile-only worldview we’re developing, what better way to market your app than by generating meaningful promotion with their peers? We’ve talked before about […]

Marketing Tips & Tricks

Hack your app’s potential with viral loops

Chances are you have Uber or Lyft on your phone. These ridesharing apps have skyrocketed in users over the last few years due to their mastering of viral loops. What is a viral loop? Viral loops involve delighting customers with your product, incentivizing them to share it with their friends, those friends become new users and the […]

Marketing Tips & Tricks

How content marketing boosts user acquisition and retention

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

Send me the latest ASO tips + tricks!
Get to know ASO
Every week we publish helpful ASO tips & tricks, along with the latest news in App Store Optimization and all things mobile!
Ready to grow?
Request a free discovery call with our ASO Pros to start building your strategy!