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Google News

The new Google Play Store redesign will impact ASO

The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improving the discoverability of apps (just like the new Apple App Store did last year especially with their new Today tab). So […]

Google Marketing

How to set up UAC in 4 steps [Google Universal App Campaigns]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

Apple Google

Reinstalls: why they are so important for your ASO strategy

When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to reinstall it every Thanksgiving when you’re sitting around listening to your weird uncle’s childhood story you’ve heard a 87 times before. Turns out, […]

Google News

✨NEW✨ Organic acquisition insights on Google Play Console

Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]

Google

Google Play Discovery Algorithm update June 2018 [What devs need to know]

If you have an app on the Play Store and have heard of or experienced recent drops in installs over the last month, we’ve got answers for you. The Google Play Discovery Algorithm update As is the case across app stores, Google Play has released an update to better serve users in their search for […]

Google

What the new Play Store redesign means for your app [Update]

It looks like Google is taking a page out of Apple’s book for the new Play Store redesign. The individual app listing page will now be screenshot-centric. Why? According to StoreMaven, only 36% of visitors scrolled down the page to see Screenshots, reviews, and other information. Yikes. Google Play is looking to boost user discovery and encourage […]

Apple Google

Create kickass ASO graphics with these resources [toolkit & freebies]

Struggling to stand out on app stores? Your graphics need a facelift, but it’s hard to know where to start (especially if you have little to no graphic design experience). Fear not. We have assembled a strong toolkit of graphics resources that make designing ASO graphics easy and enjoyable. Let’s start at the beginning. Sketch Our […]

Google

Google Play Instant is here [ Good or bad for ASO? ]

This year at GDC, Google announced Google Play Instant (GPI). This feature allows developers to offer playable game previews to users without requiring that they download and install an app. Simply tap “Try” instead of “Download”. There’s still a brief loading process before you’re able to play, but nothing as long as it takes to […]

Apple Google

Designing for the App Store vs. Play Store

You don’t have to be a branding expert to see the difference in aesthetic between Apple’s App Store and Google’s Play Store. Because of the unique differences in the stores’ individual user experience and interface, it’s important to understand the various graphic elements and how to best design for each app store. Today we will […]

Google Tips & Tricks

How to spy on competitors’ Play Store referring domains and backlinks

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]

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