The Blog

 Apple is expanding Apple Ads with the introduction of advertising placements in Apple Maps, giving businesses a new way to connect with customers searching for nearby locations. The update marks another step in the growth of Apple’s advertising ecosystem, extending advertising beyond the App Store and creating new opportunities for businesses to increase visibility during […]

Google has quietly rolled out several updates to its Store Listing Experiments tool in the Google Play Console. While the core testing capabilities remain largely unchanged, Google has updated the workflow, experiment configuration, and performance metrics. Store Listing Experiments Have Moved The biggest workflow change is that Store Listing Experiments are no longer a standalone […]

Google has rolled out several updates to the Play ecosystem over the past few months. While each change focuses on a different part of the platform, they all point toward the same goal: creating a better experience for developers and expanding opportunities for app growth. Some of these updates improve the tools developers use every […]

WWDC is often where Apple sets the direction for the year ahead, giving developers an early look at the features and technologies that will shape its platforms. This year’s software updates continue that trend with changes designed to make experiences more intelligent, more personalized, and more privacy-focused. While many of these additions are built into […]

Apple Ads is rolling out a new Insights experience that changes how advertisers analyze campaign performance. The update introduces a more advanced analytics engine and brings campaign, ad group, and keyword data into one place. This is a clear step forward for Apple. It gives advertisers more flexibility than before and moves the platform closer […]

Apple has announced an upcoming requirement that will affect all developers submitting apps to the App Store. Starting April 28, 2026, all apps uploaded to App Store Connect must be built using Xcode 26 or later and include SDKs for the latest platform versions, including iOS 26, iPadOS 26, tvOS 26, visionOS 26, or watchOS […]

Google Play is introducing a new feature called Game Trials, designed to make it easier for users to try paid games before purchasing them. The feature allows players to jump into the full version of a paid game for free for a limited time. If they enjoy the experience, they can purchase the game and […]

Google recently announced what it calls “a new era for choice and openness” on Android, introducing a series of updates aimed at expanding how apps are distributed, monetized, and discovered on the platform. While Android has always positioned itself as a more open ecosystem compared to other mobile platforms, these changes suggest the company is […]

Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

Apple recently introduced its “Maximize Conversions” bid strategy in beta for Apple Search Ads. On the surface, it’s an appealing promise. An automated bidder designed to drive the most installs at or near a target cost-per-acquisition sounds like a step toward simplified performance optimization. But as with most automation tools, the details matter. The feature […]