The Blog

Apple Ads is rolling out a new Insights experience that changes how advertisers analyze campaign performance. The update introduces a more advanced analytics engine and brings campaign, ad group, and keyword data into one place. This is a clear step forward for Apple. It gives advertisers more flexibility than before and moves the platform closer […]

Apple has announced an upcoming requirement that will affect all developers submitting apps to the App Store. Starting April 28, 2026, all apps uploaded to App Store Connect must be built using Xcode 26 or later and include SDKs for the latest platform versions, including iOS 26, iPadOS 26, tvOS 26, visionOS 26, or watchOS […]

Google Play is introducing a new feature called Game Trials, designed to make it easier for users to try paid games before purchasing them. The feature allows players to jump into the full version of a paid game for free for a limited time. If they enjoy the experience, they can purchase the game and […]

Google recently announced what it calls “a new era for choice and openness” on Android, introducing a series of updates aimed at expanding how apps are distributed, monetized, and discovered on the platform. While Android has always positioned itself as a more open ecosystem compared to other mobile platforms, these changes suggest the company is […]

Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

Apple recently introduced its “Maximize Conversions” bid strategy in beta for Apple Search Ads. On the surface, it’s an appealing promise. An automated bidder designed to drive the most installs at or near a target cost-per-acquisition sounds like a step toward simplified performance optimization. But as with most automation tools, the details matter. The feature […]

Following the implementation of the EU’s Digital Markets Act (DMA), Apple is now allowing alternative app marketplaces on iOS within the European Union. For the first time, iPhone users in the EU can download apps from sources other than Apple’s main App Store. Why Alternative App Stores Are Now Allowed The Digital Markets Act was […]

Apple’s release of Xcode 26.3 makes it easier to build complex apps faster. On the surface, that sounds like a tooling update. Underneath, it points to something bigger. As development gets easier and more automated, the app market is likely to get more crowded and more competitive. Not just with more apps, but with better […]

OpenAI’s release of the Codex app marks a shift in how AI fits into developer workflows. Instead of living inside a larger product or acting as a quick helper, Codex now operates in its own space. That space is designed for work that unfolds over time, not just single prompts or one-off tasks. Designing for […]

Both Apple and Google quietly shipped updates that hint at where app discovery and engagement are heading in 2026. Apple released the iOS 26.4 beta, expanding system-level AI and refining messaging and media experiences. Around the same time, Google pushed Play Services v26.06, highlighting new support for Location and Context processes across devices. iOS 26.4: […]