The Blog

Apple’s release of Xcode 26.3 makes it easier to build complex apps faster. On the surface, that sounds like a tooling update. Underneath, it points to something bigger. As development gets easier and more automated, the app market is likely to get more crowded and more competitive. Not just with more apps, but with better […]

OpenAI’s release of the Codex app marks a shift in how AI fits into developer workflows. Instead of living inside a larger product or acting as a quick helper, Codex now operates in its own space. That space is designed for work that unfolds over time, not just single prompts or one-off tasks. Designing for […]

Many apps see the same pattern every year. Traffic goes up. Installs spike. Then things slowly settle back down. That tapering is often brushed off as normal. Seasonal demand fades, user interest cools, and teams move on. But the drop itself usually is not the real issue. The issue is how the spike is used. […]

UPDATED January 22, 2026: New Apple Ads placements going live in the App Store March 3 Search has always been one of the strongest drivers of app discovery, and Apple is about to make it even more valuable for advertisers. Apple recently shared that starting in early 2026, App Store search results will include additional […]

Google Ads just got a big creative boost with the release of Nano Banana Pro, now fully available inside the platform. This means marketers can generate high-quality AI images directly in Google Ads without switching between tools — a big time-saver for anyone running campaigns. What Makes Nano Banana Pro Stand Out Having Nano Banana […]

Apple Ads recently released a new beta bidding option called Maximize Conversions. For a platform that has always been on the simpler side compared to Google or Meta, this is a pretty meaningful upgrade. It shows that Apple is starting to move toward smarter, more automated ways of helping advertisers drive more installs. What Maximize […]

The holidays are all about connection, generosity, and sharing moments with the people who matter most. For apps, this is the perfect time to lean into messaging that encourages giving, sharing, and inviting others to join in. Who Benefits Most from Gift-Oriented Messaging Some types of apps naturally lend themselves to this approach. Fitness apps, […]

The holiday season is one of the most important times of the year for app store visibility. Traffic rises fast, competition increases, and people enter the stores with a clear mindset around gifting, deals, entertainment, and end-of-year planning. Seasonal assets help an app feel fresh and relevant in this environment. A listing that reflects the […]

The holiday season is here, and mobile activity is picking up fast. People are shopping, exploring new apps, and making more purchases from their phones than ever. It’s one of the biggest times of the year for app visibility and engagement—and one of the most competitive. With so many developers pushing updates, discounts, and seasonal […]

Apple has just introduced a major update to its App Store policies that could change how many developers distribute and monetize apps. The new Mini Apps Partner Program cuts the App Store commission for qualifying mini apps from the usual 30 percent to 15 percent, giving developers a financial incentive to build services inside larger […]