The Blog

Check out our blog to stay up-to-date on the latest App Store Optimization trends, strategies and news. The App Store and Play Store are constantly evolving and growing, and being in the know is crucial to your app's success.
Apple News
Apple Search Ads Expands to Brazil and LATAM

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]

Apple
Search Ads: Basic vs Advanced vs Pro

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have proven to be a reliable source of installs via Search, or Display placements. With more and more users accessing the App Store on a daily basis, it’s easier than ever to get in front of […]

Apple Google
Importance of Ratings & Reviews to App Store Optimization

In the ever-evolving world of app development, staying on top of the latest trends and updates is crucial for success. Recently, the App Store has undergone significant algorithm updates that have largely reshaped the dynamics and importance of app ratings and reviews. In this blog post, we’ll check out the key changes and explore strategies […]

Apple
Apple’s Policy Changes in Europe

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]

Apple
New Apple Search Ads Today Tab Format

Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw more attention to your app in a space where first impressions are everything.   What’s Changing? Larger Ad Size: The new ad format will be […]

Google News
Google Play is Reinventing Trust & Safety for Users

Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy and data security, app developers and businesses need to stay abreast of the changes to maintain their reputation and user trust. In the latest edition of […]

Apple News
Apple’s Vision Pro & App Store Optimization

Apple has recently unveiled its next-generation headset, the Apple Vision Pro, and it promises to redefine the boundaries of application usage and development. Here’s a quick rundown of what you need to know about the new Vision Pro, and its implications for App Store Optimization (ASO). Key Features: A New App Store: Apple Vision Pro […]

Google
Android App Vitals: The Hidden Force Behind Play Store Rankings

For app developers and businesses, visibility within the Google Play Store is essential. A high ranking can significantly impact an app’s downloads, user base, and potential revenue. However, many might not be aware that app performance, especially as measured by Android’s App Vitals, can play a crucial role in these rankings. Let’s delve into the […]

Apple
Leveraging App Store Promotional Text

In the ever-competitive world of the app stores, grabbing user attention is crucial to your app’s success. App Store promotional text serves as a useful tool to make your app stand out. It’s brief, direct, and can significantly influence user decisions. In this post, we’ll delve into the essence of App Store promotional text and […]

Apple Marketing
Custom Product Pages Integrates with Apple Search Ads

Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different product pages with their own preview videos, screenshots and promotional text. When Apple released CPPs, there was one key element that we felt was missing: integration with Apple Search Ads. While you could link your […]

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