The Blog

Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes it easier for developers to track activity before an app officially launches. It also improves how attribution tokens respond to App Tracking Transparency (ATT) changes, so user privacy preferences are always respected. What’s New in […]

The ASO Project has launched Gradation Media, which is a dedicated conversion rate optimization team, built to combine App Store Optimization expertise with professional designers and video editors. The goal is simple: improve conversion rates within the app stores and turn visibility into real growth. From creative strategy to design execution, every asset is built […]

The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed in 2024 following a ruling on anti-competitive practices at the center of Epic Games’ lawsuit. With the court’s decision, Google must move forward without delay, signaling a major shift for the Play Store ecosystem. What […]

OpenAI has transformed ChatGPT from a chat tool into a platform where apps run directly within conversations. Tasks that once required jumping between different tools can now be completed entirely in ChatGPT. Developers can use the Apps SDK to integrate apps and make sure they appear at the right moment. Apps in ChatGPT Apps appear […]

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the mobile gaming experience: Play Games Sidekick and Google Play Level Up. While they serve different purposes, together they reflect Google’s push to make mobile gaming smarter, more supportive, and more rewarding for both players and […]

With iOS 26, Apple is rolling out updates that go beyond visual polish. The new Liquid Glass design style, improvements in accessibility, and the addition of Apple Intelligence features all work together to redefine the user experience. Apps that adapt quickly will not only look current but also stand out in an increasingly competitive landscape. […]

Apple introduced App Tags at WWDC and they’re now being rolled out to various apps throughout the App Store. These tags are “AI-generated and then human-reviewed”, giving apps descriptive labels that highlight content, features, or themes. This creates both opportunities and risks. Relevant tags can improve discoverability, but irrelevant or misleading ones may confuse users […]

Google has refreshed the Play Store’s voice search, introducing a modern interface, better accessibility, and a built-in search history. These changes make interacting with voice search more intuitive, helping users discover apps more efficiently. Key Updates to Play Store Voice Search The redesigned voice search now includes a bottom sheet that shows recent searches which […]

Apple recently announced tax and pricing updates that affect apps and in-app purchases in several countries. These changes may impact developer proceeds, making it important to understand what’s changing, which markets are affected, and how to adjust. What’s New The updates apply to Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. Apple has adjusted the […]

Sideloading has always been part of what makes Android different. It gives users the freedom to install apps from outside the Play Store, and it has given developers flexibility in how apps are tested, shared, and distributed. That openness is still part of the platform, but will look different soon. Starting this year, any developer […]