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Spotlight Posts

Case Study Spotlight

AE + ASO = more sales?

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the App Store? Let’s see where AE could spread their wings a little bit more with their ASO.   Title & Subtitle The current title for the American Eagle app is “AE + Aerie”, which is […]

Case Study Spotlight

Adding sprinkles to Dunkin’s ASO

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve successfully been able to burst onto the coffee scene in recent years as well. But does the App Store run on Dunkin’? Let’s take a look […]

Case Study Spotlight

Can Best Buy gain customers with an ASO strategy?

As we’ve learned in the past, just because you’re a large brand like Chase Bank or Bed Bath and Beyond, that doesn’t mean you can skip out on an ASO strategy! Let’s take a look at the Best Buy mobile app to highlight some opportunities for improvement.   Title and subtitle I’ve pointed this out in […]

Spotlight Tips & Tricks

Don’t Put Your ASO to Bed

App Store Optimization never ends, it’s an ongoing process and strategy that needs to be constantly maintained. You have to work hard to get to the top and once you get there, it’s all too easy to soak it in, let your guard down a little bit — and you forget that just like you […]

Case Study Spotlight

Even the #1 Bank in America needs an App Store Optimization Strategy

The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and everything in between. It doesn’t matter if you’ve been around for 10 years or one — in the App Store, everyone is competing for the same keywords. So how do you get to the top? […]

Case Study Spotlight

Do I need an App Store Optimization agency or partner?

Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google Play. “Great question!” I replied, “Let me tell you how you can give your app a fighting chance, no matter what category or niche it’s in.” You can make your app suitable for the top […]

News Spotlight

Key Trends Shaping ASO in 2019

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on the horizon for ASO in 2019 and beyond: Evolution to a holistic ASO approach Traditionally, ASO has been heavily focused on text optimizations. […]

Case Study Spotlight

Can big-name brands still benefit from App Store Optimization?

App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the App Store’s most famous brand names? Are the top dogs too big to lose or can they still benefit from a dedicated ASO strategy? The truth is that in the competitive world of apps, you […]

Spotlight

Meet The ASO Project Dashboard

One of our promises we make to our clients is our commitment to being on the forefront of ASO industry knowledge, trends and tech. Holding true to that promise, we are excited to announce our Client ASO Dashboard! This dashboard gives all of our clients a fast, easily accessible look at the state of their […]

Spotlight

Why you should care about third-party app stores

The two app store giants, The Apple App Store and Android Google Play Store have long reigned supreme as the place to publish apps for developers around the globe. However, with so many apps flooding these stores, it’s become increasingly difficult to achieve organic search visibility for developers. In the wake of this rising issue, a host […]

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