app store Posts

WWDC 2024 – iOS 18, AI & ASO Opportunities

Slated to start on June 10th, Apple’s Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and app marketers alike. Each year, this conference reveals Apple’s roadmap on its operating systems and gives hints at upcoming features that will shape the app landscape. WWDC 2024 should prove to be no different, with […]

Apple News
iOS 17.4 Introduces Alternative App Store Capabilities in EU

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major update since the launch of iOS 17 in September. The shift comes in response to the EU’s Digital Markets Act, compelling Apple to permit the download […]

Apple’s Policy Changes in Europe

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]

Apple News
WWDC 2020 Recap

Another year, another WWDC – this time all virtually streamed due to quarantine limitations. With new software being carted out for every iOS device, developers and users alike have a lot to look forward to (and get used to!). Let’s check out some of the highlights from the WWDC:   App Clips The new app […]

The Inside Scoop on NYT’s ASO

Today, the news world can be harsh and unforgiving. You have to constantly be on your A game or risk being fed to the media sharks. The same can be said in the ASO world. If you aren’t on your A game, then you can fall off the rankings. Today we’re going to look at […]

Tips & Tricks
Apple Search Ads in Dark Mode

Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happened on the App Store with the introduction of Apple Arcade and a new search tab. Today, we’re going to […]

Case Study
Houzz’s ASO Reno

Here at The ASO Project, we love providing real-world examples of ASO success and areas for improvement. By auditing “everyday” apps in the App Store and Play Store, we can share insights into our ASO thought process with our followers. This week, let’s take a look at the Houzz app in the App Store and Play […]

Apple Marketing
Organizing Your Apple Search Ads

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

News Tips & Tricks
iOS13 Search Tab Changes

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Apple News
Getting Ready for iOS 13

The long wait for the highly anticipated iOS 13 update is nearly coming to an end. Back in  June at WWDC19, Apple announced a few big changes that were coming down the pipeline with their annual September software change-up. Apple always appreciates when developers adopt the newest technologies and features in iOS and regularly creates […]