As Apple and Google’s app store algorithms evolve, more and more factors are coming in to play for App Store Optimization success. The focus is dramatically shifting to app quality and user behavior of your app. The algorithms are quite literally determining if your app is relevant, and if users like your app. How do […]

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce and convince someone that your app has features that they’re looking for. Therefore, you should be giving considerable thought and effort towards perfecting your screenshots and […]

Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand recognition and viral popularity of the game. Everyone from serious to casual gamers can get into it and play. But let’s look at Fortnite’s ASO efforts to determine if there’s opportunity to grow organic installs. […]

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the App Store? Let’s see where AE could spread their wings a little bit more with their ASO.   Title & Subtitle The current title for the American Eagle app is “AE + Aerie”, which is […]

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve successfully been able to burst onto the coffee scene in recent years as well. But does the App Store run on Dunkin’? Let’s take a look […]

Localization is an essential part of ASO if you want to see you app do well beyond just your native country. Part of localization, obviously, includes having your app’s metadata in the language of the country in which you’re trying to grow your app. Up until recently, this has been a particular challenge in the […]

App reviews are an important part of your ASO Strategy. While the majority of consumers might not take the time to scroll through every review your app has ever received, every user will consider your overall star rating, and the number of reviews.  Thankfully, ever since the launch of iOS 10, Apple has made it […]

In case you missed it, Apple had their annual Worldwide Developers Conference (WWDC) yesterday. During the keynote, Apple introduced iOS 13, watchOS 6, iPadOS, macOS Catalina and some other exciting products & news. The overwhelming focus of WWDC this year was user privacy and better software performance for devices. Following the typical Apple calendar, iOS […]

It has long been assumed that Apple “gives” every app a list of keywords that are automatically included. Those “free” keywords include the words “free”, “app”, “apps”, “the”, “and”, along with all primary and secondary category keywords (ex: “lifestyle”, “finance”, “medical”, etc…). It’s true that even if your app doesn’t have the keyword “free” in […]

App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads?   Use these 10 tips to make sure you […]