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The ASO Project is quite simply THE ultimate solution for App Store Optimization. Multiple sources of data combined with proprietary technology and scoring algorithms enables us to analyze keywords and assign a "score" based on the search frequency and competition. Our industry leading clients have experienced incredible success, several achieving 1000% increases in downloads.
The ASO Project is dedicated to providing "white glove" service in order to best serve our clients. We endeavor to partner with Enterprise clients and apps with whom our solution can have a significant impact.
Our ASO methods go above and beyond the 100 character keyword list. Our techniques include app title optimization, screenshot recommendations, app icon visibility, app descriptions, preview videos, ratings and reviews. Finding the right balance between each of these key contributors will lead to increased downloads.
As you likely know, the App Store is constantly changing which requires us to continue to collect data and test different combinations of keywords and other factors to evolve our solution and its effectiveness.
Trevor Klein | CEO
With 16 years experience in strategic planning, e-commerce and online marketing, Trevor has been responsible for the success of a large e-commerce site and multi-million dollar marketing budget. He acted as the point person in the sale of AutoAnything to AutoZone. Trevor is an experienced leader and manager of large teams. He has expert experience in Search Engine Marketing with PPC, SEO and ASO. In addition, he has a strong background with email lifecycle programs, Affiliate Marketing, Consumer Shopping Engines and Behavioral Retargeting. Trevor is very familiar with agile software development and building robust solutions that can support large user bases.
In 2014 Trevor shifted his role from managing a 250 person organization at AutoAnything to becoming an investor and focusing on App Store Optimization (ASO). Trevor began his career at Deloitte and Touche in the Management Consulting Group focusing on research and implementation of technology solutions for clients. He joined AutoAnything in 1999 where he managed the website and built the marketing and web development teams.
Trevor graduated from The University of Southern California with a degree in Finance. He attends many marketing, e-commerce and application conferences and has contributed to publications including Internet Retailer Magazine and The Wall Street Journal. He lives in San Diego with his wife and three sons, practicing yoga, swimming, cycling and running for the Challenged Athletes Foundation in his spare time.
Todd Dunham | CTO
An expert in the technology field, Todd owned a development company prior to co-founding The ASO Project, launching websites and applications used by hundreds of thousands of users across the globe. As CTO, Todd developed The ASO Project's proprietary algorithm and scoring methods used in the ASO process. Todd has vast experience with the App Store, Google Play Store and ASO, deploying apps through all different categories. As a former four year NCAA Division I baseball player, Todd understands and appreciates the competitive and fast paced world of technology. Always improving our software, Todd is a large factor in keeping The ASO Project ahead of the competition.
Blake Pollack | CMO
A leader in search engine methodology, Blake has more than a decade in managing digital search campaigns for a variety of local and international clients. As CMO and co-founder of The ASO Project, Blake is responsible for all search and optimization methods for client's mobile apps. Blake has proven success over and over again with his App Store Optimization (ASO) techniques, resulting in an average of 400%-1000% increase in organic downloads through App Store search. He has been featured as a search engine and marketing expert in several publications including: The Huffington Post, LA Times, BrandWeek, and Los Angeles Business Journal.
The ASO Project is a full service solution for ASO. We provide all the services you'll need to boost your apps visibility. All of our services are included in our pricing, no hidden fees.
Keywords are an essential part of App Store Optimization. Using our proprietary technology and scoring algorithm, we are able to analyze keywords based on search frequency and competition. We can create the perfect 100 character keyword list that will get you in front of the right users.
Your app's title is another crucial piece of the process. We analyze and suggest an app title to help users quickly understand your app, and add keyword visibility. We avoid keyword stuffing, and understand the limitations of Apple's Terms and Conditions.
The screenshots of your app are the first impression users see. It's critical to stand out in the App Store search results and catch a user's eye. Part of our process is reviewing your app's screenshots and providing feedback on how to improve them.
App Icon Visibility
Your app icon is extremely visible in search and is the part of your app displayed on the user's device. We will review and test your icon to refine and improve your app's icon visibility and appeal.
The description of your app is where you explain the value proposition of your app to users. In addition, the description can contain valuable keywords that will improve search positioning. Users like to understand your app quickly and don't want to read paragraphs in order understand what your app does. The ASO Project will help create a concise yet clear description while injecting the right keywords in order to rank for applicable search phrases.
New for iOS 8 is the ability to add a preview video into your App Store listing. The preview video gives users a live experience of your app before they download it. In the App Store search results, there is a "play" button that is extremely visible to users and gives you the advantage over your competitors. It is your chance to demo your app and prove why users should choose to download your app rather than a competitor's product.
Ratings and Reviews
App reviews can be one of the biggest factors in a user's decision to download your app. The review is the final chance to "sell" your app. Users want to see how others like your app, and reviews are the way they can do that. Utilizing our focus group users we can help boost your review count. The focus group is full of real people, giving real reviews. It's quite simple, the more quality reviews your app has, the higher it will rank in the search results.
Other External Factors
There are a number of other factors that determine the ranking of an app. The key is that no one factor works in isolation to achieve top rankings. In order to be successful, one needs work very carefully utilizing historical data and trends to develop a unique solution for each client with a holistic approach.
Nothing is better than a win-win. With more than 25 years collective experience in search optimization, we know how it feels to pay an agency for service that never quite comes to fruition. The ASO Project decided we were going to do things differently. We are proud to say that we put our money where are mouths are and are the first and only ASO company to offer performance based App Store Optimization services.
We are so confident in our technology, our methods and our service, that we only get paid when you get paid. No set up fees, no monthly fees. Instead, we determine a mutually agreeable baseline of average monthly organic downloads for the last 3-12 months based on your analytics. For every incremental download above the baseline, we charge $1. That's it. All creative, keyword research, user groups feedback and Account Management is included.
Just developed an app that has not been launched yet? The ASO Project has a program for newer apps to get them launched with the best possible chance of success. Contact us us to learn more about this program.
The Noise Factor
Every client is different and many have special circumstances that need to be addressed early on. We learn about our clients, and we treat each one with a unique approach. Our Noise Factor is a built in understanding of how their businesses or apps work. Clients will inevitably experience "download spikes" for a number of different reasons. Past clients have been featured by Apple, mentioned on a large scale blog, have seasonal download surges, partner with another app, etc. We consider all of these within our Noise Factor. Being featured by Apple can drive hundreds of thousands of downloads in a short period of time. Our job is not to capitalize on downloads generated from methods independent of ASO.
We are in close contact with clients, and many share their marketing campaigns with us in order to back out any "noise." We are very flexible with our Noise Factor, and will pause billing until the Noise dies down. The ASO Project never expects to be compensated for downloads that we do not produce.
Below are a some examples of our performance in different verticals. We have a strict confidentiality agreement with our clients. What we can show is the vertical of their app, along with performance. We have this agreement in place with clients to keep their competition wondering how our client has rocketed past them!
The graph below highlights our success with an app in the "Music" category of the App Store. Prior to optimization, the app averaged 469 downloads per day. The chart below shows the point of optimization. After totally revamping keywords, title and adding a preview video, this app is now averaging 2250 downloads per day, a 380% increase. The ASO Project was able to highlight major ASO opportunities in their category and overall created a massive improvement.
Health & Wellness
Below is our success with one of the more competitive verticals in the App Store, the "Health & Wellness" category. Prior to any type of optimization, the app averaged 156 downloads per day. The chart below shows both points of optimization. After the first optimization, the app was averaging 343 downloads per day, a 120% increase. During the second optimization our technology enabled us to pinpoint opportunities for their keywords and title that prepared us for the second optimization. Our second optimization provided an additional 41% increase. Overall, the app has seen a 220% increase since the beginning of our optimization efforts.
Gaming is the most saturated section of the App Store. Specifically, games geared toward children. This client came to us with no previous efforts in ASO. With an incomplete keyword field, only 3 screenshots and no video, their downloads were extremely low. Prior to optimization, the app averaged only 14 organic downloads per day. The chart below shows both points of optimization. The first optimization revamped the entire ASO of the app, from keywords to screenshots, increasing daily downloads to 105, a 650% increase. During the first optimization, our client produced a video preview for their app, we provided focus group feedback on their icon, and we created a modified keyword list. All of these factors provided an additional 94% increase. The app's daily organic downloads have increased 1360% during the span of our efforts.
This graph shows a powerful photography related app in a hot, trendy, subcategory. The app already had a strong presence in the App Store, averaging 2000 downloads per day. Even with this amount of organic traffic, The ASO Project was able to pick up on a growing trend in the Photo category. Creating screenshots and a description that better explained their app's functionality, along with an improved keyword list resulted in a a 150% increase after the first optimization. Continuing our efforts and following search trends, we found additional opportunities for the second optimization, providing an additional a 110% increase. During the second optimization we saw this app becoming a powerful player in the Photo category and we were able to help this app dominate highly searched keywords. Our third optimization was critical to really bring this app to the next level. After this optimization there was another 85% increase, solidifying the app's position as a leader in their category, driving close to 20,000 downloads each day.
Use the form below to contact us for more information or a consultation. Feel free to call our office to speak to one of us!
13101 W Washington Blvd., Suite 416
Los Angeles, CA 90066