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Apple Posts

Apple Marketing

Organizing Your Apple Search Ads

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

Apple Tips & Tricks

Sign in with Apple Requirements

During the WWDC, Apple announced a new feature called “Sign in with Apple”. The feature works similar to “Sign in with Google” or “Sign in with Facebook”, except for one twist. Apple is the hegemon of user privacy. No one is surprised that their sign-in feature harps on user privacy. When a user decides to […]

Apple

Here comes iOS13

Today is the day that developers and users alike have been waiting for for the past year. The Apple keynote event of the year started at 10 am today. Apple announced that it will be releasing iOS13 on September 19, with the latest iPhones, iPads and Watches heading out soon after. In case you missed […]

Apple News

Getting Ready for iOS 13

The long wait for the highly anticipated iOS 13 update is nearly coming to an end. Back in  June at WWDC19, Apple announced a few big changes that were coming down the pipeline with their annual September software change-up. Apple always appreciates when developers adopt the newest technologies and features in iOS and regularly creates […]

Apple News

Apple Shares Algorithm Secrets

If you keep an eye out for all news ASO, then you might have seen a little article published by the Wall Street Journal about Apple. In it, the authors go after the tech giant, accusing Apple of rigging the App Store to promote its own apps and thwarting competitors.  The basic premise of the […]

Apple News

Arabic and Hebrew are coming to the App Store

Localization is an essential part of ASO if you want to see you app do well beyond just your native country. Part of localization, obviously, includes having your app’s metadata in the language of the country in which you’re trying to grow your app. Up until recently, this has been a particular challenge in the […]

Apple Tips & Tricks

Generate app reviews with iOS StoreKit

App reviews are an important part of your ASO Strategy. While the majority of consumers might not take the time to scroll through every review your app has ever received, every user will consider your overall star rating, and the number of reviews.  Thankfully, ever since the launch of iOS 10, Apple has made it […]

Apple News

WWDC19 Recap & ASO Changes

In case you missed it, Apple had their annual Worldwide Developers Conference (WWDC) yesterday. During the keynote, Apple introduced iOS 13, watchOS 6, iPadOS, macOS Catalina and some other exciting products & news. The overwhelming focus of WWDC this year was user privacy and better software performance for devices. Following the typical Apple calendar, iOS […]

Apple Tips & Tricks

How to utilize a “Discovery” campaign in Apple Search Ads

The Apple Search Ads platform has proven to be an extremely effective source for acquiring users, and has given a lot of insight into keyword volume on the App Store. As the platform has expanded to new countries, it’s provided developers with additional opportunities for expansion and growth. In addition to creating campaigns where you […]

Apple Tips & Tricks

Does Apple give your app “free” keywords?

It has long been assumed that Apple “gives” every app a list of keywords that are automatically included. Those “free” keywords include the words “free”, “app”, “apps”, “the”, “and”, along with all primary and secondary category keywords (ex: “lifestyle”, “finance”, “medical”, etc…). It’s true that even if your app doesn’t have the keyword “free” in […]

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