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Apple Search Ads expands to 46 new countries

Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the total country count to 59! In addition to these new storefronts, Apple has added some new ways for developers to create and manage campaigns. A single campaign can now be created to run across multiple […]

Apple Tips & Tricks

How to use Apple Search Ads to defend your brand

Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]

Apple

How will iOS 12 impact my app and the App Store?

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]

Apple Google

Reinstalls: why they are so important for your ASO strategy

When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to reinstall it every Thanksgiving when you’re sitting around listening to your weird uncle’s childhood story you’ve heard a 87 times before. Turns out, […]

Apple News

Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea

In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads are now officially available in France, Germany, Italy, Spain, Japan and South Korea. This roll out has been much anticipated by Search Ads users everywhere as the platform’s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this […]

Apple Tips & Tricks

How to use in-app purchases to boost your ASO

In-app purchases could be the secret ASO hack you are looking for. Sounds weird, sure, but it’s actually a simple concept. Take a look at your playbook of App Store Optimization efforts. You should see high-level optimization tasks like updating your keyword list, optimizing your title and description and, of course, split-testing your creatives. But […]

Apple Tips & Tricks

Could iPhone X screenshots be hurting your ASO?

We all awaited the iPhone X with the excitement of children on Christmas morning. That excitement led to the iPhone X becoming Apple’s top-selling iPhone despite its hefty price tag. This meant a lot for the world of apps (UI update nightmares galore). But specifically, when it comes to app store optimization, the iPhone X screenshots (a […]

Apple

Search Ads expands reach [ WWDC 2018 ]

The biggest event of the year has officially come and gone: WWDC 2018. Let’s talk about all you need to know to keep your app store optimization strategy updated with the latest tactics. 1. The Search Ads platform is expanding to more countries We think this is by far the most exciting announcement from the […]

Apple Tips & Tricks

How to split test on iOS [w/ Search Ads Creative Sets]

Today, Apple announced a new advanced feature for Search Ads. You can now adjust the creative being shown on your ads to be more relevant to individual audiences or keyword groups. This feature is called Creative Sets. Creative sets pull from the preview videos and screenshots you upload to your product page. Now the recent expansion […]

Apple Tips & Tricks

How to leverage ASO and Apple Search ads to boost installs

Did you know that ASO and Apple Search Ads campaigns work better as a team? Both ASO and Apple Search ads are all about relevancy so it’s important to understand how to play to your keywords’ strengths in both arenas. In today’s article let’s discuss the various ways that ASO and Apple Search Ads can inform […]

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