Apple Posts

Apple News
Apple Search Ads Expands to Brazil and LATAM

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]

Apple
Search Ads: Basic vs Advanced vs Pro

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have proven to be a reliable source of installs via Search, or Display placements. With more and more users accessing the App Store on a daily basis, it’s easier than ever to get in front of […]

Apple Google
Importance of Ratings & Reviews to App Store Optimization

In the ever-evolving world of app development, staying on top of the latest trends and updates is crucial for success. Recently, the App Store has undergone significant algorithm updates that have largely reshaped the dynamics and importance of app ratings and reviews. In this blog post, we’ll check out the key changes and explore strategies […]

Apple
Apple’s Policy Changes in Europe

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]

Apple
New Apple Search Ads Today Tab Format

Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw more attention to your app in a space where first impressions are everything.   What’s Changing? Larger Ad Size: The new ad format will be […]

Apple News
Apple’s Vision Pro & App Store Optimization

Apple has recently unveiled its next-generation headset, the Apple Vision Pro, and it promises to redefine the boundaries of application usage and development. Here’s a quick rundown of what you need to know about the new Vision Pro, and its implications for App Store Optimization (ASO). Key Features: A New App Store: Apple Vision Pro […]

Apple
Leveraging App Store Promotional Text

In the ever-competitive world of the app stores, grabbing user attention is crucial to your app’s success. App Store promotional text serves as a useful tool to make your app stand out. It’s brief, direct, and can significantly influence user decisions. In this post, we’ll delve into the essence of App Store promotional text and […]

Apple Marketing
Custom Product Pages Integrates with Apple Search Ads

Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different product pages with their own preview videos, screenshots and promotional text. When Apple released CPPs, there was one key element that we felt was missing: integration with Apple Search Ads. While you could link your […]

Apple News
Custom Product Pages & Product Page Optimization

True to form, Apple has just…. dropped… an exciting new iOS Developer feature with little fanfare. Those of us at The ASO Project have been excitedly waiting for Custom Product Pages and Product Page Optimization to come to the App Store and, until yesterday, we thought we’d have to wait until 2022. Let’s look at […]

Apple Marketing
How ATT & Privacy Settings Affect Apple Search Ads

Apple Search Ads is quickly becoming one of the best way to advertise to iOS users — especially with all the privacy and anti-tracking measures Apple has put in place in the past year. But even advertising on the App Store is getting a little difficult with all of Apple’s privacy improvements. Let’s take a […]