Learn About Us

The ASO Project is a full-service App Store Optimization agency offering fully managed ASO services. Founded by both mobile and desktop organic search experts, The ASO Project has developed the strategies, and the technologies necessary to effectively increase visibility, grow conversion rates and advertise in the App Store and Play Store.
We began serving clients
Years of marketing experience
Apps optimized for app stores

Our background

At The ASO Project, we choose to specialize and focus on what we're good at. App Store Optimization is all we do and we've built our company on our deep expertise of search engines and the app stores. From keyword optimization to analytics data, screenshots to preview videos, ad management to report automation, our full-service ASO agency has the tools you need to succeed on the app stores.

When the ASO Project was first launched in 2013, our initial goal was to develop an ASO technology to help developers gain exposure in the app stores. In doing so, we realized that our unique and advanced ASO tools needed ASO experts to actually understand and take action on the data. We decided to build a full-service ASO agency that was innovative and capable of developing cutting-edge, custom ASO solutions for apps in order to dramatically improve the businesses of our clients.

What we offer

App Store Optimization
We create custom ASO strategies for our clients in order to maximize results:

Text optimizations

Conversion rate optimization

Review management


Automated report delivery

About App Store Optimization (ASO)

What is ASO?

App Store Optimization refers to the process of improving an app’s organic visibility, conversion rate and downloads within the app stores. In order to create an effective ASO strategy, it’s crucial to understand the many aspects of each app store’s search algorithm, and then identify the areas of opportunity for every individual app. Our ASO strategies are custom-tailored for each of our clients in order to maximize results. Combining our unique keyword research, expert design and video teams, ads management services along with our custom-built technologies, we consistently deliver positive outcomes for our clients!

Why do I need ASO?

If you’re not focusing on your App Store Optimization strategy, you will likely fall behind your competitors. Every day there are new apps submitted, new competitors challenging your app and new opportunities to capitalize on. Focusing on your ASO strategy is critical to staying ahead of the competition.

Why should I change what I'm doing?

ASO provides an opportunity for apps of all sizes. Every app has the potential to expand their keyword reach and visibility, along with improving conversions and focusing on the wide array of ASO factors. Our solutions are custom-crafted for every client in order to capitalize on their individual opportunities and trends. Data doesn’t lie, and we base all of our optimizations on data. The ASO Project has generated millions of data points including keywords scored by our technologies and install data from our integration partners. We utilize this data in order to discover opportunities specifically for your app.

Meet the founders

Todd Dunham | CEO & Co-Founder

Todd DunhamCEO & Co-Founder

An expert in the technology field, Todd owned a development company prior to co-founding The ASO Project, launching websites and applications used by hundreds of thousands of users across the globe. As CEO, Todd oversees all operational aspects of The ASO Project, and was integral in developing The ASO Project's proprietary algorithm and scoring methods used in the ASO process. Todd has vast experience with the App Store, Google Play Store and Amazon Store, deploying apps through all different categories. As a former four year NCAA Division I baseball player, Todd understands and appreciates the competitive and fast paced world of technology. Always improving our software, Todd is a large factor in keeping The ASO Project ahead of the competition.

Blake Pollack | CMO & Co-Founder

Blake PollackCMO & Co-Founder

A leader in search engine methodology, Blake has more than a decade in managing digital search campaigns for a variety of local and international clients. As CMO and co-founder of The ASO Project, Blake is responsible for all search and optimization methods for client's mobile apps. Blake has proven success over and over again with his App Store Optimization (ASO) techniques, resulting in an average of 400%-1000% increase in organic downloads through App Store search. He has been featured as a search engine and marketing expert in several publications including: The Huffington Post, LA Times, BrandWeek, and Los Angeles Business Journal.

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What our clients say

I highly recommend The ASO Project team if you’re looking to work with an agency that feels like an extension of your team, and prioritizes delivering results!
Erin Webster-Shaller
VP of Marketing, Lose It!
From creative work to analytics and optimizations, The ASO Project does it all. We've worked with the team for over 4 years because they get results.
Max Scholle
Sr. Director of Digital Marketing, Keeper Security
The team at The ASO Project is a creative, initiative-taking group of growth hackers with the full range of competence needed to deliver results!
Sean Mehra
Founder & CEO, HealthTap
We are generating subscription revenue, experiencing conversion rates above our expectations and ranking very well for our primary keywords!
Kimberley Phillips
Director of Marketing Acquisition, Wondrium

Let's talk!

Ready to get started? Schedule a consultation with a member from our team to explore how we can help grow your app.