Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rushing to submit it to the app stores, take a step back and assess these following points. It’s important to put […]

It’s finally here: the mega list of ASO tips, tricks, stats and tactics! Let’s not waste time with a lengthy intro. Without further adieu, here are 50 actionable App Store Optimization tips! ASO Text Tips & Stats 1. Include keywords in your app title. If you need to keep your branded name try this formula “Brand […]

In-app purchases could be the secret ASO hack you are looking for. Sounds weird, sure, but it’s actually a simple concept. Take a look at your playbook of App Store Optimization efforts. You should see high-level optimization tasks like updating your keyword list, optimizing your title and description and, of course, split-testing your creatives. But […]

We all awaited the iPhone X with the excitement of children on Christmas morning. That excitement led to the iPhone X becoming Apple’s top-selling iPhone despite its hefty price tag. This meant a lot for the world of apps (UI update nightmares galore). But specifically, when it comes to app store optimization, the iPhone X screenshots (a […]

Your app name does matter. There you go. The answer you were ready to scroll to the bottom of this post for. But if you’re a smart developer or marketer, you’re going to want to know more: Why does my app name matter? Let’s discuss the 2 major reasons your app name matters and break […]

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps. Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communicate and consume media. Because of the mobile-only worldview we’re developing, what better way to market your app than by generating meaningful promotion with their peers? We’ve talked before about […]

With all the design updates released across the App Store and Play Store this year, we’ve received this one question many times from our readers. Which works better? Let’s settle the great debate: vertical vs. horizontal screenshots. Today let’s dive into the pros and cons of vertical vs. horizontal screenshots to help you decide which […]

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]