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Tips & Tricks

Top 5 things to consider before publishing your app [Pre-Launch ASO]

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rushing to submit it to the app stores, take a step back and assess these following points. It’s important to put […]

Tips & Tricks

50+ actionable ASO tips [Comprehensive List for App Store Optimization 2018]

It’s finally here: the mega list of ASO tips, tricks, stats and tactics! Let’s not waste time with a lengthy intro. Without further adieu, here are 50 actionable App Store Optimization tips! ASO Text Tips & Stats 1. Include keywords in your app title. If you need to keep your branded name try this formula “Brand […]

Apple Tips & Tricks

How to use in-app purchases to boost your ASO

In-app purchases could be the secret ASO hack you are looking for. Sounds weird, sure, but it’s actually a simple concept. Take a look at your playbook of App Store Optimization efforts. You should see high-level optimization tasks like updating your keyword list, optimizing your title and description and, of course, split-testing your creatives. But […]

Apple Tips & Tricks

Could iPhone X screenshots be hurting your ASO?

We all awaited the iPhone X with the excitement of children on Christmas morning. That excitement led to the iPhone X becoming Apple’s top-selling iPhone despite its hefty price tag. This meant a lot for the world of apps (UI update nightmares galore). But specifically, when it comes to app store optimization, the iPhone X screenshots (a […]

Tips & Tricks

Your app name matters: here’s how to choose it

Your app name does matter. There you go. The answer you were ready to scroll to the bottom of this post for. But if you’re a smart developer or marketer, you’re going to want to know more: Why does my app name matter? Let’s discuss the 2 major reasons your app name matters and break […]

Marketing

Why you should try influencer marketing

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps. Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communicate and consume media. Because of the mobile-only worldview we’re developing, what better way to market your app than by generating meaningful promotion with their peers? We’ve talked before about […]

Tips & Tricks

Vertical vs. Horizontal Screenshots – Which works better?

With all the design updates released across the App Store and Play Store this year, we’ve received this one question many times from our readers. Which works better? Let’s settle the great debate: vertical vs. horizontal screenshots. Today let’s dive into the pros and cons of vertical vs. horizontal screenshots to help you decide which […]

Marketing Tips & Tricks

How content marketing boosts user acquisition and retention

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

Apple Tips & Tricks

Leveraging Apple’s What’s New text for ASO

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Tips & Tricks

The anatomy of a top ranking app

Have you ever stopped to think why certain apps seem to dominate the charts, month after month? Well, if you’re an avid reader of The ASO Project Blog, you know that there’s a method to the madness, a distinct set of reasons why certain apps do better than others. Let’s dive into the anatomy of […]

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