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Apple Marketing

Organizing Your Apple Search Ads

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

News Tips & Tricks

iOS13 Search Tab Changes

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Apple Tips & Tricks

Sign in with Apple Requirements

During the WWDC, Apple announced a new feature called “Sign in with Apple”. The feature works similar to “Sign in with Google” or “Sign in with Facebook”, except for one twist. Apple is the hegemon of user privacy. No one is surprised that their sign-in feature harps on user privacy. When a user decides to […]

Apple

Here comes iOS13

Today is the day that developers and users alike have been waiting for for the past year. The Apple keynote event of the year started at 10 am today. Apple announced that it will be releasing iOS13 on September 19, with the latest iPhones, iPads and Watches heading out soon after. In case you missed […]

Apple News

Getting Ready for iOS 13

The long wait for the highly anticipated iOS 13 update is nearly coming to an end. Back in  June at WWDC19, Apple announced a few big changes that were coming down the pipeline with their annual September software change-up. Apple always appreciates when developers adopt the newest technologies and features in iOS and regularly creates […]

Apple News

Apple Shares Algorithm Secrets

If you keep an eye out for all news ASO, then you might have seen a little article published by the Wall Street Journal about Apple. In it, the authors go after the tech giant, accusing Apple of rigging the App Store to promote its own apps and thwarting competitors.  The basic premise of the […]

Case Study Tips & Tricks

Utilizing a CPA Goal in Apple Search Ads

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Apple News

WWDC19 Recap & ASO Changes

In case you missed it, Apple had their annual Worldwide Developers Conference (WWDC) yesterday. During the keynote, Apple introduced iOS 13, watchOS 6, iPadOS, macOS Catalina and some other exciting products & news. The overwhelming focus of WWDC this year was user privacy and better software performance for devices. Following the typical Apple calendar, iOS […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Apple News

App Store Pre-Orders Now Available

A feature that the App Store has been lagging on is now finally available to developers – App Store Pre-orders! Developers can now list apps in the App Store up to 90 days prior to release (minimum 2 days). Only new apps that have never been published on the App Store qualify for the pre-order […]

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