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app store Posts

Tips & Tricks

5 steps to creating a high converting app preview video

The importance of having at least one app preview is at an all time high starting today, thanks to the release of iOS 11 and the updated App Store. The new App Store now autoplays previews. You can have up to three app previews and each preview can be up to 30 seconds long. Unless you’ve […]

Apple Tips & Tricks

How to take advantage of the new App Store for your app

The new App Store is here Today, Apple announced the new iPhone 8 and iPhone X and with those comes iOS 11 and a newly redesigned App Store. So the question is, how can you take advantage of the new App Store for your app? 1. Get in on Apple Search Ads Apple Search Ads […]

Marketing Tips & Tricks

How voice search is impacting ASO

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple Tips & Tricks

How to design screenshots for the new App Store layout

The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]

Marketing

Your app’s biggest ASO challenges, solved

Earlier this week, we challenged you to try our App Store Optimization Checklist to determine the state of your ASO strategy. How did you do? Chances are you may have made a little progress in a few areas, are completely missing out on others, or maybe this is your first real look at what you […]

Apple News

Apple WWDC 17 New App Store

If you didn’t watch Apple’s Worldwide Developer Conference, we’ve got you covered. We’re here to give you the key takeaways from the conference and how it’s relevant to you. Apple announced a number of extremely impressive hardware improvements, SDKs, developer tools and new technologies. But we’re most excited about the App Store stats that Apple […]

Apple Tips & Tricks

Leverage Apple Search Ads for ASO

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Case Study Tips & Tricks

Toy Store Optimization and Re-engagement

I was at a toy store a few weeks ago shopping for a gift for my nephew, when I realized toy stores are a lot like the app stores. The shelves are stocked with toys the retailer is trying to sell. Most toy stores don’t necessarily manufacture the toys they sell, so it’s important for […]

News

The Future of ASO in 2017 and Beyond

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Tips & Tricks

When is my app fully optimized?

Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]

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