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Tip Thursday Posts

Apple News

Arabic and Hebrew are coming to the App Store

Localization is an essential part of ASO if you want to see you app do well beyond just your native country. Part of localization, obviously, includes having your app’s metadata in the language of the country in which you’re trying to grow your app. Up until recently, this has been a particular challenge in the […]

Apple Tips & Tricks

Generate app reviews with iOS StoreKit

App reviews are an important part of your ASO Strategy. While the majority of consumers might not take the time to scroll through every review your app has ever received, every user will consider your overall star rating, and the number of reviews.  Thankfully, ever since the launch of iOS 10, Apple has made it […]

Apple Tips & Tricks

How to utilize a “Discovery” campaign in Apple Search Ads

The Apple Search Ads platform has proven to be an extremely effective source for acquiring users, and has given a lot of insight into keyword volume on the App Store. As the platform has expanded to new countries, it’s provided developers with additional opportunities for expansion and growth. In addition to creating campaigns where you […]

Apple Tips & Tricks

Does Apple give your app “free” keywords?

It has long been assumed that Apple “gives” every app a list of keywords that are automatically included. Those “free” keywords include the words “free”, “app”, “apps”, “the”, “and”, along with all primary and secondary category keywords (ex: “lifestyle”, “finance”, “medical”, etc…). It’s true that even if your app doesn’t have the keyword “free” in […]

Tips & Tricks

5 Tricks for Successful App Localization

When you launch an app in the App Store or Google Play Store, there’s a lot that has to go behind your ASO. But the ASO game becomes a whole different ballpark when you try to take your app from your local/national app store to a global app store. This is where localization comes in […]

Tips & Tricks

7 Tips for Choosing your ASO Keywords

When someone goes to the search page of the app store to look for new apps (excluding branded terms), they’re more than likely going to look for something general, like “food delivery”, “coloring games”, “photo editor”, etc. If consumers aren’t searching for your specific app, then how do you make sure that people are finding […]

Apple Tips & Tricks

10 Tips for Your App Preview Video

App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads?   Use these 10 tips to make sure you […]

Tips & Tricks

5 tips to update your ASO for the Summer

With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has officially sprung.  Goodbye winter coats, snow shoveling and all things frigid and drab — sunnier, warmer days have come to play! But how do you make sure that your app stays relevant amongst all the […]

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