Appy Holidays! As 2017 comes to a close, we wanted to take a moment to reflect on all the exciting things that happened this year relevant to the world of App Store Optimization.   Apple For the first time, Apple revamped their App Store which has a gorgeous UI and improved UX. The new App […]

Your app is finally getting some traction but you’re ready to ramp up. It’s time to start a dedicated App Store Optimization strategy. But what can you expect? Let’s demystify the process of ASO.   Research & Discovery The first step in ASO is research. Start by conducting a full app audit. Check out our ASO […]

The app industry is a volatile market. There is a potential for huge gains and equally unforeseen dives in rank, reputation and user base. So how can you stay on top of the competition, capitalize on emerging trends and build a strong foundation for your app? Keep an eye on the competition. It’s important to track […]

The new App Store is here Today, Apple announced the new iPhone 8 and iPhone X and with those comes iOS 11 and a newly redesigned App Store. So the question is, how can you take advantage of the new App Store for your app? 1. Get in on Apple Search Ads Apple Search Ads […]

Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities that could be causing your app ailment. Let’s examine 5 issues that could be hindering your app’s success in the App Store. 1. Boring, Basic, and Blah Your app blends in far too much in […]

As an app developer, there are a million of things you worry about on a daily basis. First and foremost, “where are my downloads at today?” Then,  “how can we stay on top of our competition?” Even, “should we launch an update now or will this confuse our users?” The list goes on and on […]

Earlier this week, we challenged you to try our App Store Optimization Checklist to determine the state of your ASO strategy. How did you do? Chances are you may have made a little progress in a few areas, are completely missing out on others, or maybe this is your first real look at what you […]

Does your app pass the ASO Checklist Challenge? So you have an app and you want it to have the best chance it could have at succeeding in the app stores. You have spent endless hours pouring over your app’s UX  and UI, your promotional marketing mix, and still, you know you aren’t reaching your […]

App Store Optimization is always evolving and changing. As Apple and Google look for new ways to display apps modify their algorithms, and fix a largely broken app discovery process, ASO becomes a greater challenge for a lot of app developers and marketers. In this article, we’ll touch on a couple of the most recent […]

In the ever-evolving world of app development, staying on top of the latest trends and updates is crucial for success. Recently, the App Store has undergone significant algorithm updates that have largely reshaped the dynamics and importance of app ratings and reviews. In this blog post, we’ll check out the key changes and explore strategies […]