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How to take advantage of the new App Store for your app

Posted on

How to take advantage of the new App Store for your app

Posted on

The new App Store is here

Today, Apple announced the new iPhone 8 and iPhone X and with those comes iOS 11 and a newly redesigned App Store.

So the question is, how can you take advantage of the new App Store for your app?

1. Get in on Apple Search Ads

Apple Search Ads allow you to gain quality installs at a cost-effective rate. By using Search Ads, you are able to reach targeted audiences that will be interested in your app. Because it is a CPT model (Cost Per Tap), this ad platform doesn’t charge you to show the ad to users until they actually tap on it to learn more (or install directly from search).

Protip: This is the fastest growing ad platform and you had best get in on it before the market is saturated and ad prices inflate!

apple search ads - take advantage of new app store

2. Focus on Design

There were a lot of major design changes in the new app store. You will automatically notice the increased size of App icons which allow for greater visibility of design nuances.

Another impact on App Store Optimization is the move from showing two screenshots in search to three. This gives you a better shot at illustrating what you do and what makes you different. Choose your top 3 value props to include in these screens and make sure they are attention grabbing! Check out these examples from our clients:

Animal Jam App Store OptimizationThe Great Courses | New App Store | iOS 11 | The ASO Project BlogMatch & Rescue | New App Store | iOS 11 | The ASO Project Blog

3. Create Conversation

A new, unique aspect of the new App Store will be the How-to articles about top apps. It’s important that you create conversation on the web and social about your app. Social proof is at an all time importance high and when people refer your app, your chances of acquiring and retaining that user is significantly higher.

The more of a community that you have surrounding your app, the better chance you will have to be featured in the editorial stories, tips and tricks and lists, all new in the updated App Store.

How-to Articles | New App Store | iOS 11 | The ASO Project Blog

4. Respond to reviews

The new App Store has placed a large emphasis on reviews with the updated “Review Carousel” in the UI design. Because of this new emphasis, it is always best practice to respond to every review, whether it be negative or positive to let users know you are listening and care about what they have to say.

Ready to start a dedicated ASO Strategy and get ahead in the new App Store? Contact us today for a free discovery session and to hear how we can best serve you with our proven suite of ASO solutions.


Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.


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