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The ASO Checklist Challenge

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The ASO Checklist Challenge

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Does your app pass the ASO Checklist Challenge?

So you have an app and you want it to have the best chance it could have at succeeding in the app stores. You have spent endless hours pouring over your app’s UX  and UI, your promotional marketing mix, and still, you know you aren’t reaching your target users!

Here at The ASO Project, we are passionate about promoting your app using a custom suite of proven techniques for increasing your app store optimization. But where do you get started optimizing your app? Take our ASO Checklist Challenge to find out where to begin.

Are the following statements true, false, or somewhat in the middle? Complete this ASO Checklist to the best of your knowledge so we can begin to develop your custom ASO strategy:

☐ My app is highly visible in organic search and ranks well for my “main” keyword

☐ My app’s icon and screenshot graphics are visually striking and call users to download my app

☐ I consistently Split Test my app’s graphics and Play Store short description

☐ My app takes full advantage of title and description text and uses relevant keywords

☐ My app has a lot of backlinks and I continually focus on link building

☐ I’ve optimized my Apple Search Ads campaigns to increase visibility and decrease my CPA and CPT costs

☐ My app generates Reviews and I respond to user Reviews

☐ I update my app with the newest technologies and implement user feedback

☐ I’ve localized my app for additional countries to maximize global exposure

So where did your app fall short? It’s okay! The great news is that The ASO Project offers full-service App Store Optimization that can address all of these concerns and more. Are you ready to learn more about how we can solve these issues and increase your app installs? Contact us today for a customized quote on your ASO strategy.

Interested in learning more about ASO? Read more on the blog.


Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.


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