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Tips & Tricks

Apple Search Ads in Dark Mode

Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happened on the App Store with the introduction of Apple Arcade and a new search tab. Today, we’re going to […]

Apple Marketing

Organizing Your Apple Search Ads

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

Case Study Tips & Tricks

Utilizing a CPA Goal in Apple Search Ads

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Apple Tips & Tricks

How to utilize a “Discovery” campaign in Apple Search Ads

The Apple Search Ads platform has proven to be an extremely effective source for acquiring users, and has given a lot of insight into keyword volume on the App Store. As the platform has expanded to new countries, it’s provided developers with additional opportunities for expansion and growth. In addition to creating campaigns where you […]

Apple News

Apple Search Ads expands to 46 new countries

Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the total country count to 59! In addition to these new storefronts, Apple has added some new ways for developers to create and manage campaigns. A single campaign can now be created to run across multiple […]

Apple Tips & Tricks

How to use Apple Search Ads to defend your brand

Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]

Apple News

Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea

In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads are now officially available in France, Germany, Italy, Spain, Japan and South Korea. This roll out has been much anticipated by Search Ads users everywhere as the platform’s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this […]

Apple

Search Ads expands reach [ WWDC 2018 ]

The biggest event of the year has officially come and gone: WWDC 2018. Let’s talk about all you need to know to keep your app store optimization strategy updated with the latest tactics. 1. The Search Ads platform is expanding to more countries We think this is by far the most exciting announcement from the […]

Apple Tips & Tricks

How to split test on iOS [w/ Search Ads Creative Sets]

Today, Apple announced a new advanced feature for Search Ads. You can now adjust the creative being shown on your ads to be more relevant to individual audiences or keyword groups. This feature is called Creative Sets. Creative sets pull from the preview videos and screenshots you upload to your product page. Now the recent expansion […]

Apple Tips & Tricks

How to leverage ASO and Apple Search ads to boost installs

Did you know that ASO and Apple Search Ads campaigns work better as a team? Both ASO and Apple Search ads are all about relevancy so it’s important to understand how to play to your keywords’ strengths in both arenas. In today’s article let’s discuss the various ways that ASO and Apple Search Ads can inform […]

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