Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Pokémon Go took the App Store and Play Store by storm, gained worldwide recognition, and achieved hundreds of millions of installs in the first month of its existence. So Pokémon Go must be the banner for ASO success, right? Not quite. The Pokémon franchise is an extremely popular brand, with followers across the globe. This […]

For serious publishers, there’s nothing more crucial than accurate data. The more data you have, the better. Accurate data helps publishers make critical decisions on implementing new features, how to spend marketing dollars, and how to grow user installations. In the world of mobile analytics, this proves to be a complicated task. The Attribution Challenge […]

Every month we email our devoted audience with some tips and tricks on how to optimize their Apps for better visibility and more downloads. Last week The ASO Project returned from Barcelona, host of the Mobile World Congress, the largest conference of the year focused on mobile. I wanted to focus this month’s newsletter with […]

The 100 character keyword field is one of the most powerful App Store Optimization tools. A well-researched keyword list can be the difference between 3 and 3,000 daily downloads. The keyword list helps some apps and cripples others. Let’s review some of the most common iTunes Connect keyword mistakes.   Less than 100 characters: iTunes […]

The goal of App Store Optimization is to generate organic downloads. App Store search makes up a large percentage of total App Store downloads, but not all companies are taking advantage. Why? Plain and simple, App Store Optimization is hard. Correction, GOOD App Store Optimization is hard. A couple extra users per day might be […]