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Competition monitoring in the App Stores

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Competition monitoring in the App Stores

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The app industry is a volatile market. There is a potential for huge gains and equally unforeseen dives in rank, reputation and user base. So how can you stay on top of the competition, capitalize on emerging trends and build a strong foundation for your app?

Keep an eye on the competition.

It’s important to track your app store competition so that you’re never blindsided by newcomers to your category with large publicity and rank velocity. We track these poignant metrics to aid our clients ASO efforts:

Spy on competitor backlinks

Building backlinks has increasing importance for improving rankings in the Google Play Store. We monitor and track backlinks and referring domains, along with anchor text and additional metrics in order to see if any competitors have increased their link building effort.  Additionally, Search Engines Results Pages (SERP) now list apps in a prominent location which takes up a lot of the visual real estate (especially on mobile).  We track your competitors referring domains and app web rank to identify areas of opportunity.

Spy on Search Ads

We keep an eye on the keywords that your competition are bidding on. By monitoring this we can assure we intelligently bid on the top competitive terms and most importantly your brand-centric keywords!

Track the essentials

The following are important variables to pay attention to with your app store competition, and they’re all things that we actively track:

  • Graphics – Does your competition regularly change their icons, previews,  and screenshots? Have they added new key points of difference?
  • Title changes – Did your competition add new keywords to their title and/or subtitle?
  • What’s New text – What new features are your competitors adding to their apps?
  • Reviews – What is the general sentiment of your competition’s users? Are there areas you should improve on your app or benefits your app already has over your competitors’ UX/UI?
  • New Localizations – Has your competition spread to new markets? Are there emerging markets you can capitalize on?

 

Ready to spy on the competition? Schedule your free discovery session with us today!

 

App Store Competition | Track. Identify. Capitalize | The ASO Project Blog | App Store Optimization

Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.

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