When you launch an app in the App Store or Google Play Store, there’s a lot that has to go behind your ASO. But the ASO game becomes a whole different ballpark when you try to take your app from your local/national app store to a global app store. This is where localization comes in […]

When someone goes to the search page of the app store to look for new apps (excluding branded terms), they’re more than likely going to look for something general, like “food delivery”, “coloring games”, “photo editor”, etc. If consumers aren’t searching for your specific app, then how do you make sure that people are finding […]

The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and everything in between. It doesn’t matter if you’ve been around for 10 years or one — in the App Store, everyone is competing for the same keywords. So how do you get to the top? […]

With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has officially sprung.  Goodbye winter coats, snow shoveling and all things frigid and drab — sunnier, warmer days have come to play! But how do you make sure that your app stays relevant amongst all the […]

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on the horizon for ASO in 2019 and beyond: Evolution to a holistic ASO approach Traditionally, ASO has been heavily focused on text optimizations. […]

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rushing to submit it to the app stores, take a step back and assess these following points. It’s important to put […]

App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the App Store’s most famous brand names? Are the top dogs too big to lose or can they still benefit from a dedicated ASO strategy? The truth is that in the competitive world of apps, you […]

When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to reinstall it every Thanksgiving when you’re sitting around listening to your weird uncle’s childhood story you’ve heard a 87 times before. Turns out, […]

It’s finally here: the mega list of ASO tips, tricks, stats and tactics! Let’s not waste time with a lengthy intro. Without further adieu, here are 50 actionable App Store Optimization tips! ASO Text Tips & Stats 1. Include keywords in your app title. If you need to keep your branded name try this formula “Brand […]

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app. If you’re in the world of marketing or advertising you may have […]