App Store Enhancements from WWDC

More WWDC updates and this time they’re especially relevant to the ASO world — editorial featuring submissions, win-back subscription offers and improved search suggestions.

By staying informed about these new features and integrating them into your app marketing strategy, you can significantly enhance your app’s success on the App Store. Trust The ASO Project to guide you through these updates and ensure your app stands out in a crowded marketplace. Here’s a closer look at these changes and how they can benefit your app’s strategy.

Submitting Your App to Editorial: How to Get Featured

Getting your app featured is a huge door to open for additional traffic and visibility. It’s largely a black box for most developers who have no idea how to get in front of the Apple teams. Now, developers can easily submit their apps for consideration!

To be selected for featuring, we always recommend these steps:

  1. Build a High-Quality App: Ensure your app meets Apple’s high standards for design, functionality, and user experience.
  2. Tell a Compelling Story: Highlight unique features, user testimonials, and any notable achievements or partnerships.
  3. Prepare Your Pitch: Create a concise and compelling pitch that includes your app’s story, target audience, and what makes it stand out.
  4. Submit to Apple: Use App Store Connect to submit your app and pitch to Apple’s editorial team. Be clear about why your app should be featured.

Getting featured isn’t guaranteed, but a well-prepared submission can significantly improve your chances.

Win-Back Subscription Offers

Apple’s introduction of win-back subscription offers is a game-changer for developers. Previously, Google had the upper hand with this feature, allowing developers to re-engage lapsed subscribers with special offers via Promotional Content. Now, Apple is matching this capability, opening new avenues for customer retention and revenue growth.

Here’s how you can make the most of win-back offers:

  • Identify Lapsed Subscribers: Use analytics to pinpoint users who have canceled their subscriptions.
  • Create Attractive Offers: Design special deals tailored to entice these users back. This could be a discounted rate, an extended free trial, or exclusive content.
  • “Integrate” with Apple Search Ads: Combine win-back offers with returning user campaigns in Apple Search Ads to target past subscribers and drive conversions.

This dual approach not only helps in re-engaging lost customers but also boosts your app’s visibility in search results.

Improved Search Suggestions: A Closer Look

Apple’s enhanced search suggestions looks to be a major update, offering more refined and relevant results. This improvement hints at deeper algorithm changes and provides valuable insights into user search behavior.

Key benefits of improved search suggestions include:

  • Better Targeting with Long-Tail Keywords: With more accurate search suggestions, there’s a greater opportunity to target specific, long-tail keywords. This can help your app appear in searches that are more specific and potentially less competitive than generic one or two-word searches.
  • Insight into User Behavior: Enhanced suggestions can provide data on what users are actually searching for, allowing you to refine your keyword strategy and optimize your app’s metadata accordingly.
  • Increased Visibility: By capitalizing on these more granular search terms, your app can achieve higher visibility in search results, driving more organic downloads.

Maximize Your App’s Potential with The ASO Project

These updates from Apple present significant opportunities for app developers. However, navigating the complexities of the App Store and leveraging these features effectively can be challenging.

At The ASO Project, we specialize in helping apps achieve their full potential. Whether it’s optimizing your app for editorial submission, creating compelling win-back campaigns, or refining your keyword strategy to take advantage of improved search suggestions, our team of experts is here to help.

Ready to take your app to the next level? Contact The ASO Project today and let us help you maximize your app’s visibility and performance on the App Store.


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