Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happened on the App Store with the introduction of Apple Arcade and a new search tab. Today, we’re going to […]

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

The Apple Search Ads platform has proven to be an extremely effective source for acquiring users, and has given a lot of insight into keyword volume on the App Store. As the platform has expanded to new countries, it’s provided developers with additional opportunities for expansion and growth. In addition to creating campaigns where you […]

Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the total country count to 59! In addition to these new storefronts, Apple has added some new ways for developers to create and manage campaigns. A single campaign can now be created to run across multiple […]

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on the horizon for ASO in 2019 and beyond: Evolution to a holistic ASO approach Traditionally, ASO has been heavily focused on text optimizations. […]

Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]

In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads are now officially available in France, Germany, Italy, Spain, Japan and South Korea. This roll out has been much anticipated by Search Ads users everywhere as the platform’s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this […]

Did you know that ASO and Apple Search Ads campaigns work better as a team? Both ASO and Apple Search ads are all about relevancy so it’s important to understand how to play to your keywords’ strengths in both arenas. In today’s article let’s discuss the various ways that ASO and Apple Search Ads can inform […]

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]