We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland. Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT. Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad […]

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Ever since the release of Apple Search Ads, they have served as a great supplement to improve your app’s ASO. Not only do they assist in ASO efforts but Apple Search Ads allow you to reach audiences you might be missing. But, the main question on all our minds is how can you reduce your […]

Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method for a lot of developers. Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Here at The ASO Project, we have decades of Search Ad […]

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]