Since their introduction 3 years ago, Search Tab Ads in the App Store have been an effective way for apps to obtain user attention at the very beginning of their app discovery journey. This strategic placement provides visibility and engagement, as the Search tab is one of the most frequented sections of the App Store. […]

Apple has again improved its Search Ads reporting by introducing “Tap-Through” and “View-Through” metrics, along with the previously available “Total” metrics. This new reporting offers advertisers a more complete view of user behavior and ad impressions impact beyond just a tap. New metrics include Installs (View-Through), New Downloads (View-Through), and Redownloads (View-Through), all within a […]

Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay. This expansion brings new opportunities for app developers looking to enhance their visibility and reach a wider audience. With Apple Search Ads, developers […]

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results. Apple’s […]

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have proven to be a reliable source of installs via Search, or Display placements. With more and more users accessing the App Store on a daily basis, it’s easier than ever to get in front of […]

Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw more attention to your app in a space where first impressions are everything.   What’s Changing? Larger Ad Size: The new ad format will be […]

Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different product pages with their own preview videos, screenshots and promotional text. When Apple released CPPs, there was one key element that we felt was missing: integration with Apple Search Ads. While you could link your […]

True to form, Apple has just…. dropped… an exciting new iOS Developer feature with little fanfare. Those of us at The ASO Project have been excitedly waiting for Custom Product Pages and Product Page Optimization to come to the App Store and, until yesterday, we thought we’d have to wait until 2022. Let’s look at […]

Apple Search Ads is quickly becoming one of the best way to advertise to iOS users — especially with all the privacy and anti-tracking measures Apple has put in place in the past year. But even advertising on the App Store is getting a little difficult with all of Apple’s privacy improvements. Let’s take a […]