Apple is constantly shaking things up on the App Store – whether that be tracking mechanisms (rip IDFA), how the App Store is actually presented or adding increased user personalization with suggested apps. It’s Apple’s sandbox and we’re all just playing in it. Over the last few weeks, our team discovered a new feature that […]

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility. What are misspelled keywords? Remember in grade school when they tried to teach you those spelling tricks like: ‘i before e […]

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method for a lot of developers. Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Here at The ASO Project, we have decades of Search Ad […]

Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay. This expansion brings new opportunities for app developers looking to enhance their visibility and reach a wider audience. With Apple Search Ads, developers […]

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results. Apple’s […]

True to form, Apple has just…. dropped… an exciting new iOS Developer feature with little fanfare. Those of us at The ASO Project have been excitedly waiting for Custom Product Pages and Product Page Optimization to come to the App Store and, until yesterday, we thought we’d have to wait until 2022. Let’s look at […]

FINALLY! Apple is implementing a split testing platform into the App Store! The Google Play Developer Console has long offered split testing via their built-in tool, but Apple has never had a similar solution. To date, the only option was a third party testing platform or utilizing Apple Search Ads Creative Ad Sets as a […]