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Apple News

Search Ads adds 3 more countries and 2 features

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland. Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT. Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad […]

Case Study Spotlight

Apple Search Ads Management: Case Study

Ever since the release of Apple Search Ads, they have served as a great supplement to improve your app’s ASO. Not only do they assist in ASO efforts but Apple Search Ads allow you to reach audiences you might be missing. But, the main question on all our minds is how can you reduce your […]

Apple Tips & Tricks

Leverage Apple Search Ads for ASO

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Apple News

Apple Search Ads impact on ASO

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

News Tips & Tricks

iOS13 Search Tab Changes

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Tips & Tricks

How to use misspelled keywords to increase search visibility

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility. What are misspelled keywords? Remember in grade school when they tried to teach you those spelling tricks like: ‘i before e […]

Marketing Tips & Tricks

How voice search is impacting ASO

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple

Bad Apple Search Ad management is hurting your app

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Marketing

Search Ad Management

Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method for a lot of developers. Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Here at The ASO Project, we have decades of Search Ad […]

Case Study

The #1 Photo Editor’s ASO

The App Store is a highly competitive market. You need to be on your A-game to rank well and drive your organic installs. One of the most competitive keywords on the App Store is “photo editor.” With a volume of 77 and over 30,000 apps across iPhone and iPad, getting into the top 10 is […]

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