Email Us

Use the form below to get in touch with our team.





Search

Search Results

Search results for: "search ads"

Apple Tips & Tricks

Leverage Apple Search Ads for ASO

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Apple News

Apple Search Ads impact on ASO

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

News Tips & Tricks

iOS13 Search Tab Changes

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Tips & Tricks

How to use misspelled keywords to increase search visibility

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility. What are misspelled keywords? Remember in grade school when they tried to teach you those spelling tricks like: ‘i before e […]

Marketing Tips & Tricks

How voice search is impacting ASO

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple

Bad Apple Search Ad management is hurting your app

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Marketing

Search Ad Management

Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method for a lot of developers. Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Here at The ASO Project, we have decades of Search Ad […]

Case Study

The #1 Photo Editor’s ASO

The App Store is a highly competitive market. You need to be on your A-game to rank well and drive your organic installs. One of the most competitive keywords on the App Store is “photo editor.” With a volume of 77 and over 30,000 apps across iPhone and iPad, getting into the top 10 is […]

Case Study

Fortifying Fortnite’s ASO

Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand recognition and viral popularity of the game. Everyone from serious to casual gamers can get into it and play. But let’s look at Fortnite’s ASO efforts to determine if there’s opportunity to grow organic installs. […]

Case Study Spotlight

AE + ASO = more sales?

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the App Store? Let’s see where AE could spread their wings a little bit more with their ASO.   Title & Subtitle The current title for the American Eagle app is “AE + Aerie”, which is […]

Send me the latest ASO tips + tricks!
Get to know ASO
Every week we publish helpful ASO tips & tricks, along with the latest news in App Store Optimization and all things mobile!
Ready to grow?
Request a free discovery call with our ASO Pros to start building your strategy!