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Leverage Apple Search Ads for ASO

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Leverage Apple Search Ads for ASO

Posted on

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords.

So how can you use this platform to help your ASO strategy?

Search Popularity

The most valuable piece of the Search Ads platform is researching the “Search Popularity” data of keywords and understanding the highly searched terms. The drawback of the platform is that it displays the Popularity value in a sliding scale representing the “score” out of 100.

In order to simplify this for developers, we’ve created a simple Chrome [Chrome Store] and Safari [direct download] extension that adds a numerical value to the platform screen, which makes a developer’s research much easier! Both extensions are free to download and open to the public.

Utilizing this data will help you to structure an effective app title and keyword list for your iOS app. Still need help? No problem; we provide custom packages for our clients, tailored to their exact needs.


Campaign “Search Terms”

In addition to the Search Popularity data, you can explore the “Search Terms” section of your Ad Group to see which keywords are performing. Sorting the results by different parameters (impressions, TTR, Conversion, etc…) you can gain a lot of insight into your highest performing keywords and those that convert the highest percentage of users. In addition to your “best” keywords, you can find the terms that convert a low percentage of users. This would generally mean that when a user searches for a that term, your app is not something they’re interested in.


A piece of the pie

Search Ads are only one piece of the ASO pie. A successful App Store Optimization strategy requires attention to every aspect of your app. By focusing on keyword research, improving conversions and implementing a strong content marketing strategy, you can conquer the challenge of ASO and grow the organic installs of your app.

Todd Dunham | CEO & Co-Founder |

Todd Dunham
CEO & Co-Founder

An expert in the technology field, Todd owned a development company prior to co-founding The ASO Project, launching websites and applications used by hundreds of thousands of users across the globe. As CEO, Todd oversees all operational aspects of The ASO Project, and was integral in developing The ASO Project's proprietary algorithm and scoring methods used in the ASO process. Todd has vast experience with the App Store, Google Play Store and Amazon Store, deploying apps through all different categories. As a former four year NCAA Division I baseball player, Todd understands and appreciates the competitive and fast paced world of technology. Always improving our software, Todd is a large factor in keeping The ASO Project ahead of the competition.

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