The app world reaches across most countries in the world today. Each country has its own set of laws and regulations. This can make it difficult for foreign developers to distribute apps in other countries. On the Google Play side of things, the two countries with the most different of app regulations are Japan and […]

As Apple and Google’s app store algorithms evolve, more and more factors are coming in to play for App Store Optimization success. The focus is dramatically shifting to app quality and user behavior of your app. The algorithms are quite literally determining if your app is relevant, and if users like your app. How do […]

In the Play Store, Google provides a metadata field called the “Short Description” which allows developers to enter up to 80 characters of text. This short description is displayed on the app’s page directly below the screenshots. Aside from the title, the short description is one of the main pieces of text that is visible […]

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce and convince someone that your app has features that they’re looking for. Therefore, you should be giving considerable thought and effort towards perfecting your screenshots and […]

App reviews are an important part of your ASO Strategy. While the majority of consumers might not take the time to scroll through every review your app has ever received, every user will consider your overall star rating, and the number of reviews.  Thankfully, ever since the launch of iOS 10, Apple has made it […]

The Apple Search Ads platform has proven to be an extremely effective source for acquiring users, and has given a lot of insight into keyword volume on the App Store. As the platform has expanded to new countries, it’s provided developers with additional opportunities for expansion and growth. In addition to creating campaigns where you […]

With school coming to a close, kids and teens are about to start spending less time together in school and more time online — specifically on social media sites. One of the big ways that apps can get conversion traction is through word of mouth. So what do you do when school-aged kids, one of […]

It has long been assumed that Apple “gives” every app a list of keywords that are automatically included. Those “free” keywords include the words “free”, “app”, “apps”, “the”, “and”, along with all primary and secondary category keywords (ex: “lifestyle”, “finance”, “medical”, etc…). It’s true that even if your app doesn’t have the keyword “free” in […]

When you launch an app in the App Store or Google Play Store, there’s a lot that has to go behind your ASO. But the ASO game becomes a whole different ballpark when you try to take your app from your local/national app store to a global app store. This is where localization comes in […]