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Tips & Tricks

4 ASO To Do’s for your next app update

You’ve worked hard on some fancy new features that are really going to excite and add value to your users. But have you fully optimized your product page for your new update release? Here are 4 ASO “to do’s” for your next update: What’s New Text When you release an update, you must define your changes […]

Tips & Tricks

Why We Love Localization (And You Should, Too!)

If you’ve been following our blog, you’re starting to really understand how to market your app with App Store Optimization. But you aren’t going to settle for the basics. You want to learn more about getting your app in front of users and converting more downloads! Ready for your next lesson? Here’s why we love […]

Tips & Tricks

5 steps to creating a high converting app preview video

The importance of having at least one app preview is at an all time high starting today, thanks to the release of iOS 11 and the updated App Store. The new App Store now autoplays previews. You can have up to three app previews and each preview can be up to 30 seconds long. Unless you’ve […]

Apple Tips & Tricks

How to take advantage of the new App Store for your app

The new App Store is here Today, Apple announced the new iPhone 8 and iPhone X and with those comes iOS 11 and a newly redesigned App Store. So the question is, how can you take advantage of the new App Store for your app? 1. Get in on Apple Search Ads Apple Search Ads […]

Apple

Bad Apple Search Ad management is hurting your app

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Tips & Tricks

What is A/B Testing and how can it help my app store optimization?

We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning and time to achieve such a feat. So why do so many developers treat making it into the app store as the final step to bringing their app to market? In today’s Tips & Tricks, […]

Apple Tips & Tricks

Your iOS App is losing traction because of these 5 problems

Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities that could be causing your app ailment. Let’s examine 5 issues that could be hindering your app’s success in the App Store. 1. Boring, Basic, and Blah Your app blends in far too much in […]

Google News

Google Play fights against spam

We all know that Blackhat ASO is an issue for both the Google Play Store and the Apple App Store. Each of the stores has taken steps to eliminate spam and blackhat tactics, but there are definitely still people/companies out there that can game the system. Google has been taking steps to identify and eliminate […]

Marketing

5 reasons to invest in ASO services this quarter

As an app developer, there are a million of things you worry about on a daily basis. First and foremost, “where are my downloads at today?” Then,  “how can we stay on top of our competition?” Even, “should we launch an update now or will this confuse our users?” The list goes on and on […]

Marketing

Your app’s biggest ASO challenges, solved

Earlier this week, we challenged you to try our App Store Optimization Checklist to determine the state of your ASO strategy. How did you do? Chances are you may have made a little progress in a few areas, are completely missing out on others, or maybe this is your first real look at what you […]

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