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4 ASO To Do’s for your next app update

Posted on

4 ASO To Do’s for your next app update

Posted on

You’ve worked hard on some fancy new features that are really going to excite and add value to your users. But have you fully optimized your product page for your new update release?

Here are 4 ASO “to do’s” for your next update:

What’s New Text

When you release an update, you must define your changes in your “What’s New” text. Because of the iOS 11 UI change to the App Store, this text now shows above your screenshots, so it’s a great place to clearly state your new features and their benefits to users.

What's New Text Update | ASO App Update | The ASO Project Blog | App Optimization Company

 

Screenshots + Preview

The App Store UI update in iOS 11 also brings new opportunities for your screenshots and preview video(s). Search now shows 3 screenshots (versus 2 previously) and auto plays your first preview video if you have one. Increase your chance at garnering user attention by upping the text size of the callouts on your screenshots and in your preview videos.

Screenshots and Preview Update | ASO App Update | The ASO Project Blog | App Optimization Company

 

Mind your Reviews

Reviews are no longer automatically reset in iOS 11 which is great if you’ve worked hard to build up a solid foundation of primarily positive reviews. However, there is the option to “reset” reviews with an update if your previous versions hurt your star rating. Considering this, reviews are now much more prominent on the product page, so negative ones could potentially be displayed front and center. Yikes! This is just one more reason to stay on top of responding to user reviews (both positive and negative), and potentially using the option to update and “reset” reviews.

Reviews Update | ASO App Update | The ASO Project Blog | App Optimization Company

Title & Subtitles

When adding or changing the subtitle of your app update, it’s important to keep keywords in mind. The subtitle is the second heaviest-weighted factor after the title when it comes to keyword rankings. The subtitle should accurately describe your app’s function, but should also contain high volume keywords that will bring users to convert! Simply adding keywords into the title and subtitle have improved installs by over 80% in some cases!

Title & Subtitle| ASO App Update | The ASO Project Blog | App Optimization Company

 

 

Ready to optimize your update? Book your free discovery phone call right here.

Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.

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