aso Posts

Tips & Tricks
Vertical vs. Horizontal Screenshots – Which works better?

With all the design updates released across the App Store and Play Store this year, we’ve received this one question many times from our readers. Which works better? Let’s settle the great debate: vertical vs. horizontal screenshots. Today let’s dive into the pros and cons of vertical vs. horizontal screenshots to help you decide which […]

Marketing Tips & Tricks
How content marketing boosts user acquisition and retention

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

Apple Tips & Tricks
Leveraging Apple’s What’s New text for ASO

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Tips & Tricks
The anatomy of a top ranking app

Have you ever stopped to think why certain apps seem to dominate the charts, month after month? Well, if you’re an avid reader of The ASO Project Blog, you know that there’s a method to the madness, a distinct set of reasons why certain apps do better than others. Let’s dive into the anatomy of […]

Tips & Tricks
How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Google Tips & Tricks
How to spy on competitors’ Play Store referring domains and backlinks

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]

Marketing Tips & Tricks
Influencer advertising for App Store Optimization

2018 is the year we challenge you to think outside the box when it comes to user acquisition advertising. There are a huge number of unbelievably gifted individuals making compelling content every day for every possible interest base out there. An ever-increasing number of developers are partnering with social influencers for their ability to motivate their […]

Tips & Tricks
Is your app monetization strategy hurting your ASO efforts?

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]

Tips & Tricks
The ASO guide to mobile game user acquisition in 2018

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app. If you’re in the world of marketing or advertising you may have […]

Google Tips & Tricks
How to build backlinks to increase app store visibility

It’s almost 2018; time to get serious about your search visibility. One way to increase visibility is a solid backlinks strategy specifically designed for ASO. Here’s what you need to know about building backlinks for App Store Optimization: Quality over Quantity Let’s start with a few things you should know about “quality backlinks”. What is […]