Email Us

Use the form below to get in touch with our team.





Search

Blog

Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Apple

Bad Apple Search Ad management is hurting your app

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Tips & Tricks

What is A/B Testing and how can it help my app store optimization?

We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning and time to achieve such a feat. So why do so many developers treat making it into the app store as the final step to bringing their app to market? In today’s Tips & Tricks, […]

Tips & Tricks

5 ways to increase user retention for your app

User retention is the biggest post-install challenge. As you are reading this, there are over 5 million apps available in the App Store & Play Store. Mobile users have more choices than ever and just because they choose to download your app doesn’t mean they’re going to stick around. Head of Rider Growth at Uber, […]

Apple Tips & Tricks

Your iOS App is losing traction because of these 5 problems

Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities that could be causing your app ailment. Let’s examine 5 issues that could be hindering your app’s success in the App Store. 1. Boring, Basic, and Blah Your app blends in far too much in […]

Apple Tips & Tricks

How to design screenshots for the new App Store layout

The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]

Google News

Google Play fights against spam

We all know that Blackhat ASO is an issue for both the Google Play Store and the Apple App Store. Each of the stores has taken steps to eliminate spam and blackhat tactics, but there are definitely still people/companies out there that can game the system. Google has been taking steps to identify and eliminate […]

Marketing

5 reasons to invest in ASO services this quarter

As an app developer, there are a million of things you worry about on a daily basis. First and foremost, “where are my downloads at today?” Then,  “how can we stay on top of our competition?” Even, “should we launch an update now or will this confuse our users?” The list goes on and on […]

Marketing Tips & Tricks

The Importance of Web Traffic for Apps

Our next ASO tip can take a page from a classic Search Engine Optimization strategy. Link building, the cornerstone of SEO, is the process of getting outside sources/websites to link to your website/web pages and it’s now your new friend in getting web traffic to your app! Web traffic can be a valuable source of users outside […]

Case Study Spotlight

Apple Search Ads Management: Case Study

Ever since the release of Apple Search Ads, they have served as a great supplement to improve your app’s ASO. Not only do they assist in ASO efforts but Apple Search Ads allow you to reach audiences you might be missing. But, the main question on all our minds is how can you reduce your […]

Tips & Tricks

5 Reasons to test new graphics in the App Store

Does your app need a facelift? –  Here’s why you should test new graphics in the app stores There are so many apps in every category on the app stores. How on earth are you supposed to stick out from the masses and make users consider downloading your app?  The answer is to use creative […]

Send me the latest ASO tips + tricks!
Get to know ASO
Every week we publish helpful ASO tips & tricks, along with the latest news in App Store Optimization and all things mobile!
Ready to grow?
Request a free discovery call with our ASO Pros to start building your strategy!