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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Tips & Tricks

5 Reasons to test new graphics in the App Store

Does your app need a facelift? –  Here’s why you should test new graphics in the app stores There are so many apps in every category on the app stores. How on earth are you supposed to stick out from the masses and make users consider downloading your app?  The answer is to use creative […]

Apple Case Study

Part 2: iOS 11 Subtitle, should you use it yet?

In my last post, I wrote about the iOS 11 title and subtitle, and explained the tests we were conducting to determine if developer’s should utilize the subtitle field yet, or wait for iOS 11 to be released.   In Test 1, we used an app that had around 15 characters in its title, and we […]

Apple Case Study

Part 1: iOS 11 Subtitle, should you use it yet?

iOS 11 is coming, and bringing with it a number of changes. One of the most important changes is that the app title field is now limited to 30 characters (changed from 50). App developers have long used the title to inject their top keywords. The title is the most weighted App Store element in […]

Marketing

Your app’s biggest ASO challenges, solved

Earlier this week, we challenged you to try our App Store Optimization Checklist to determine the state of your ASO strategy. How did you do? Chances are you may have made a little progress in a few areas, are completely missing out on others, or maybe this is your first real look at what you […]

Marketing Tips & Tricks

The ASO Checklist Challenge

Does your app pass the ASO Checklist Challenge? So you have an app and you want it to have the best chance it could have at succeeding in the app stores. You have spent endless hours pouring over your app’s UX  and UI, your promotional marketing mix, and still, you know you aren’t reaching your […]

Google Tips & Tricks

Google Increases Title Character Limit for Apps

As of today, developers are now able to utilize up to 50 characters for their Google Play Store app’s title. The previous limit of 30 characters made it a challenge for apps to utilize their main keywords. An app’s title is one of the most important parts of App Store Optimization and, when properly optimized, can […]

Apple News

Apple WWDC 17 New App Store

If you didn’t watch Apple’s Worldwide Developer Conference, we’ve got you covered. We’re here to give you the key takeaways from the conference and how it’s relevant to you. Apple announced a number of extremely impressive hardware improvements, SDKs, developer tools and new technologies. But we’re most excited about the App Store stats that Apple […]

Apple Tips & Tricks

Leverage Apple Search Ads for ASO

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Case Study Tips & Tricks

Toy Store Optimization and Re-engagement

I was at a toy store a few weeks ago shopping for a gift for my nephew, when I realized toy stores are a lot like the app stores. The shelves are stocked with toys the retailer is trying to sell. Most toy stores don’t necessarily manufacture the toys they sell, so it’s important for […]

Tips & Tricks

5 Key Trends Shaping ASO in 2017

App Store Optimization is always evolving and changing. As Apple and Google look for new ways to display apps modify their algorithms, and fix a largely broken app discovery process, ASO becomes a greater challenge for a lot of app developers and marketers. In this article, we’ll touch on a couple of the most recent […]

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