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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Tips & Tricks

5 Key Trends Shaping ASO in 2017

App Store Optimization is always evolving and changing. As Apple and Google look for new ways to display apps modify their algorithms, and fix a largely broken app discovery process, ASO becomes a greater challenge for a lot of app developers and marketers. In this article, we’ll touch on a couple of the most recent […]

Google News

Google Play [Finally] Catches the App Engagement Wave

Today I spoke with Shani Rosenfelder over at AppsFlyer about Google’s announcements at GDC regarding new ranking algorithm factors. We discussed how the Google Play Store algorithm is now factoring the “stickiness” of gaming apps – specifically strong engagement, retention metrics and also a high star rating – to determine their rankings on top of the number […]

News

The Future of ASO in 2017 and Beyond

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Marketing

Search Ad Management

Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method for a lot of developers. Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Here at The ASO Project, we have decades of Search Ad […]

Apple News

App Store News & ASO Changes

Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple announced that all app titles will be limited to 50 characters, and in addition, they are removing apps that no longer function properly, or follow the App Store policies. Overall, this is a change for […]

Case Study

ASO Lessons: Pokémon Go

Pokémon Go took the App Store and Play Store by storm, gained worldwide recognition, and achieved hundreds of millions of installs in the first month of its existence. So Pokémon Go must be the banner for ASO success, right? Not quite. The Pokémon franchise is an extremely popular brand, with followers across the globe. This […]

Apple News

Apple Search Ads impact on ASO

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

Marketing Tips & Tricks

The ASO Project AppsFlyer Integration

For serious publishers, there’s nothing more crucial than accurate data. The more data you have, the better. Accurate data helps publishers make critical decisions on implementing new features, how to spend marketing dollars, and how to grow user installations. In the world of mobile analytics, this proves to be a complicated task. The Attribution Challenge […]

News

Mobile World Congress 2016

Every month we email our devoted audience with some tips and tricks on how to optimize their Apps for better visibility and more downloads. Last week The ASO Project returned from Barcelona, host of the Mobile World Congress, the largest conference of the year focused on mobile. I wanted to focus this month’s newsletter with […]

Tips & Tricks

When is my app fully optimized?

Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]

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