The Blog

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rushing to submit it to the app stores, take a step back and assess these following points. It’s important to put […]

App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the App Store’s most famous brand names? Are the top dogs too big to lose or can they still benefit from a dedicated ASO strategy? The truth is that in the competitive world of apps, you […]

The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improving the discoverability of apps (just like the new Apple App Store did last year especially with their new Today tab). So […]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]

When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to reinstall it every Thanksgiving when you’re sitting around listening to your weird uncle’s childhood story you’ve heard a 87 times before. Turns out, […]

Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]

One of our promises we make to our clients is our commitment to being on the forefront of ASO industry knowledge, trends and tech. Holding true to that promise, we are excited to announce our Client ASO Dashboard! This dashboard gives all of our clients a fast, easily accessible look at the state of their […]

Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO? All those free hours spent downloading and using mobile apps are going to see a major cut back. Yikes! But don’t fret. School […]

In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads are now officially available in France, Germany, Italy, Spain, Japan and South Korea. This roll out has been much anticipated by Search Ads users everywhere as the platform’s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this […]