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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Spotlight

Why you should care about third-party app stores

The two app store giants, The Apple App Store and Android Google Play Store have long reigned supreme as the place to publish apps for developers around the globe. However, with so many apps flooding these stores, it’s become increasingly difficult to achieve organic search visibility for developers. In the wake of this rising issue, a host […]

Tips & Tricks

3 things you didn’t know affect your app rank and how to fix them

App Store Optimization is a dynamic practice. All app stores are constantly changing and improving their algorithms to best serve their user bases and help them find relevant, useful and beautifully functioning apps. This can cause a lot of headaches for ASO efforts. Today, we will go over 3 variables that could be affecting your […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Apple News

iOS 11.3 adds sorting of App Store reviews

What’s more helpful than user feedback? Organized user feedback. With the release of iOS 11.3, Apple added review sorting by category. This feature is rolling out to iPhone, iPad, and iPod touch. Users can now sort reviews by 4 categories: Most Helpful, Most Favorable, Most Critical, and Most Recent. Most Helpful This sorted category displays reviews […]

Google Tips & Tricks

How to spy on competitors’ Play Store referring domains and backlinks

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]

Marketing Tips & Tricks

Influencer advertising for App Store Optimization

2018 is the year we challenge you to think outside the box when it comes to user acquisition advertising. There are a huge number of unbelievably gifted individuals making compelling content every day for every possible interest base out there. An ever-increasing number of developers are partnering with social influencers for their ability to motivate their […]

Tips & Tricks

Is your app monetization strategy hurting your ASO efforts?

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]

Tips & Tricks

How to deal with negative app reviews

Negative feedback. We all hate it, but the truth is, none of us are perfect. Being a developer means always being open to ways to improve our apps. No one is an exception to negative app reviews; it’s what you do with this information that can make or break your app. Here’s how to deal with […]

Tips & Tricks

The ASO guide to mobile game user acquisition in 2018

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app. If you’re in the world of marketing or advertising you may have […]

Google Tips & Tricks

How to build backlinks to increase app store visibility

It’s almost 2018; time to get serious about your search visibility. One way to increase visibility is a solid backlinks strategy specifically designed for ASO. Here’s what you need to know about building backlinks for App Store Optimization: Quality over Quantity Let’s start with a few things you should know about “quality backlinks”. What is […]

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