The Blog

Since their introduction 3 years ago, Search Tab Ads in the App Store have been an effective way for apps to obtain user attention at the very beginning of their app discovery journey. This strategic placement provides visibility and engagement, as the Search tab is one of the most frequented sections of the App Store. […]

Apple has again improved its Search Ads reporting by introducing “Tap-Through” and “View-Through” metrics, along with the previously available “Total” metrics. This new reporting offers advertisers a more complete view of user behavior and ad impressions impact beyond just a tap. New metrics include Installs (View-Through), New Downloads (View-Through), and Redownloads (View-Through), all within a […]

More WWDC updates and this time they’re especially relevant to the ASO world — editorial featuring submissions, win-back subscription offers and improved search suggestions. By staying informed about these new features and integrating them into your app marketing strategy, you can significantly enhance your app’s success on the App Store. Trust The ASO Project to […]

Apple’s Worldwide Developers Conference (WWDC) 2024 has begun, leaving the tech community buzzing with excitement over the latest innovations and updates from Cupertino. As always, the event was a showcase of Apple’s cutting-edge technology and its vision for the future. While Apple Intelligence and new AI integrations stole the show, here’s a summary of the […]

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per keyword! This enhancement provides unprecedented opportunities for tailoring Play Store experiences to specific searches, promising to drive higher engagement and conversion rates. What’s New? Custom Store Listing have allowed developers to tailor their Play Store […]

Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay. This expansion brings new opportunities for app developers looking to enhance their visibility and reach a wider audience. With Apple Search Ads, developers […]

Slated to start on June 10th, Apple’s Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and app marketers alike. Each year, this conference reveals Apple’s roadmap on its operating systems and gives hints at upcoming features that will shape the app landscape. WWDC 2024 should prove to be no different, with […]

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results. Apple’s […]

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major update since the launch of iOS 17 in September. The shift comes in response to the EU’s Digital Markets Act, compelling Apple to permit the download […]

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]