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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Spotlight

The Inside Scoop on NYT’s ASO

Today, the news world can be harsh and unforgiving. You have to constantly be on your A game or risk being fed to the media sharks. The same can be said in the ASO world. If you aren’t on your A game, then you can fall off the rankings. Today we’re going to look at […]

Tips & Tricks

Tricks & Treats for Halloween ASO

Most of the year, your ASO strategy is similar — optimizing and testing different ideas and concepts based on data. You should find what works for your app and iterate on it. However, there are a few occasions for which you should break out special screenshots, descriptions or app icons: Holidays. Holidays are the perfect […]

Tips & Tricks

Apple Search Ads in Dark Mode

Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happened on the App Store with the introduction of Apple Arcade and a new search tab. Today, we’re going to […]

Case Study

Houzz’s ASO Reno

Here at The ASO Project, we love providing real-world examples of ASO success and areas for improvement. By auditing “everyday” apps in the App Store and Play Store, we can share insights into our ASO thought process with our followers. This week, let’s take a look at the Houzz app in the App Store and Play […]

Apple Marketing

Organizing Your Apple Search Ads

Running Search Ads on the App Store is a big component to any successful UA and ASO strategy on the App Store. In addition to acquiring new users and gaining keyword-level insights, the Apple Search Ads “Creative Ad Sets” are a unique way to run split tests on the App Store. We’ve talked in the […]

News Tips & Tricks

iOS13 Search Tab Changes

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Apple Tips & Tricks

Sign in with Apple Requirements

During the WWDC, Apple announced a new feature called “Sign in with Apple”. The feature works similar to “Sign in with Google” or “Sign in with Facebook”, except for one twist. Apple is the hegemon of user privacy. No one is surprised that their sign-in feature harps on user privacy. When a user decides to […]

Apple

Here comes iOS13

Today is the day that developers and users alike have been waiting for for the past year. The Apple keynote event of the year started at 10 am today. Apple announced that it will be releasing iOS13 on September 19, with the latest iPhones, iPads and Watches heading out soon after. In case you missed […]

Google Tips & Tricks

Play Store Listings in Japan and Korea

The app world reaches across most countries in the world today. Each country has its own set of laws and regulations. This can make it difficult for foreign developers to distribute apps in other countries. On the Google Play side of things, the two countries with the most different of app regulations are Japan and […]

Case Study

The #1 Photo Editor’s ASO

The App Store is a highly competitive market. You need to be on your A-game to rank well and drive your organic installs. One of the most competitive keywords on the App Store is “photo editor.” With a volume of 77 and over 30,000 apps across iPhone and iPad, getting into the top 10 is […]

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