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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Apple News

Split Testing Comes to the App Store

FINALLY! Apple is implementing a split testing platform into the App Store! The Google Play Developer Console has long offered split testing via their built-in tool, but Apple has never had a similar solution. To date, the only option was a third party testing platform or utilizing Apple Search Ads Creative Ad Sets as a […]

Apple Google News

“Minor” Changes Google & Apple are Making to ASO

Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives. Unfortunately, the two tech giants aren’t always the best at giving us a heads up on things that impact ASO. Here’s […]

Apple News

New Search “Modifiers” Coming to the App Store?

Apple is constantly shaking things up on the App Store – whether that be tracking mechanisms (rip IDFA), how the App Store is actually presented or adding increased user personalization with suggested apps. It’s Apple’s sandbox and we’re all just playing in it. Over the last few weeks, our team discovered a new feature that […]

Tips & Tricks

Apple Arcade vs. Google Play Pass

We’ve previously talked about the pros and cons of both Google Play Pass and Apple Arcade. Both platforms offer exciting opportunities to developers, as well as some potential drawbacks. Let’s say you’ve decided that you want to try to get invited to one of these services (they both are invitation only). Now the question is: […]

Apple News

iOS 14 is Here

Yesterday was the day of Apple’s unveiling of the new Watch 6 and iPad Air. While we didn’t get a new iPhone, we did finally get a release date for iOS & iPadOS 14 — September 16 (TODAY). Here are some of the key highlights for the iOS 14 release, as well as some new […]

Apple News

Apple Delays IDFA Limitations

We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC (You can catch our recap here), Apple had announced that developers would have to specifically ask users to allow tracking. This had big implications for revenue […]

Apple News

Apple Introduces App Clips

If you kept up with the 2020 WWDC, then you should be well versed on all things iOS 14. One of the more exciting details , especially for developers, is the concept of App Clips. With the newest release of Apple’s beta testing app, TestFlight, developers can now start to test App Clips.   What […]

Case Study

Strava’s ASO Training Plan

With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I’ve never seen so many people outside running, walking their dogs or biking – and I’m from Florida so that’s saying A LOT. With a lot of […]

Google Tips & Tricks

Play Store Playing with Free Trials

We all know how app stores work. You search for something, a list of options pop up and you download one, two or even three apps. After opening these apps, you might get the option to subscribe to a free trial of their premium services. If you choose to opt-in, you get full reign of […]

Apple News

Apple limits IDFA

We all know Apple’s big thing is privacy, privacy, privacy. They’re constantly coming up with new ways to protect and promote users’ privacy. As an iOS user, I kind of appreciate it… But, as someone who works with apps and detailed metrics/KPIs, it can be a little annoying. It sometimes feels like Apple is intentionally […]

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