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Apple Tips & Tricks

Leveraging Apple’s What’s New text for ASO

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Tips & Tricks

The anatomy of a top ranking app

Have you ever stopped to think why certain apps seem to dominate the charts, month after month? Well, if you’re an avid reader of The ASO Project Blog, you know that there’s a method to the madness, a distinct set of reasons why certain apps do better than others. Let’s dive into the anatomy of […]

Apple Google

Designing for the App Store vs. Play Store

You don’t have to be a branding expert to see the difference in aesthetic between Apple’s App Store and Google’s Play Store. Because of the unique differences in the stores’ individual user experience and interface, it’s important to understand the various graphic elements and how to best design for each app store. Today we will […]


Apple App Store allows 10 screenshots

Have you ever been frustrated that you can’t convey your app’s complete features or offerings in 5 screenshots? Worry no more. As of today, Apple allows you to upload 10 screenshots on your App Store product page listings. This is available for iPhone, iPad, Apple Watch, and Apple TV apps. Developers are still able to […]


Why you should care about third-party app stores

The two app store giants, The Apple App Store and Android Google Play Store have long reigned supreme as the place to publish apps for developers around the globe. However, with so many apps flooding these stores, it’s become increasingly difficult to achieve organic search visibility for developers. In the wake of this rising issue, a host […]

Tips & Tricks

3 things you didn’t know affect your app rank and how to fix them

App Store Optimization is a dynamic practice. All app stores are constantly changing and improving their algorithms to best serve their user bases and help them find relevant, useful and beautifully functioning apps. This can cause a lot of headaches for ASO efforts. Today, we will go over 3 variables that could be affecting your […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Apple News

iOS 11.3 adds sorting of App Store reviews

What’s more helpful than user feedback? Organized user feedback. With the release of iOS 11.3, Apple added review sorting by category. This feature is rolling out to iPhone, iPad, and iPod touch. Users can now sort reviews by 4 categories: Most Helpful, Most Favorable, Most Critical, and Most Recent. Most Helpful This sorted category displays reviews […]

Google Tips & Tricks

How to spy on competitors’ Play Store referring domains and backlinks

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]

Marketing Tips & Tricks

Influencer advertising for App Store Optimization

2018 is the year we challenge you to think outside the box when it comes to user acquisition advertising. There are a huge number of unbelievably gifted individuals making compelling content every day for every possible interest base out there. An ever-increasing number of developers are partnering with social influencers for their ability to motivate their […]

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