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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Marketing Tips & Tricks

How content marketing boosts user acquisition and retention

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

Google

Google Play Instant is here [ Good or bad for ASO? ]

This year at GDC, Google announced Google Play Instant (GPI). This feature allows developers to offer playable game previews to users without requiring that they download and install an app. Simply tap “Try” instead of “Download”. There’s still a brief loading process before you’re able to play, but nothing as long as it takes to […]

Marketing Tips & Tricks

ASO for ecommerce [ Mobile Commerce Optimization Strategy ]

In this age of Amazon delivery drones, it’s of paramount importance to stay relevant for e-commerce shops. But how do you take it up a notch to best serve the global shopping community with an ever-shortening attention span? Mobile e-commerce apps, or more simply m-commerce apps are the best way to create generate new customers, […]

Apple Tips & Tricks

Leveraging Apple’s What’s New text for ASO

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Tips & Tricks

The anatomy of a top ranking app

Have you ever stopped to think why certain apps seem to dominate the charts, month after month? Well, if you’re an avid reader of The ASO Project Blog, you know that there’s a method to the madness, a distinct set of reasons why certain apps do better than others. Let’s dive into the anatomy of […]

Apple Google

Designing for the App Store vs. Play Store

You don’t have to be a branding expert to see the difference in aesthetic between Apple’s App Store and Google’s Play Store. Because of the unique differences in the stores’ individual user experience and interface, it’s important to understand the various graphic elements and how to best design for each app store. Today we will […]

Apple

Apple App Store allows 10 screenshots

Have you ever been frustrated that you can’t convey your app’s complete features or offerings in 5 screenshots? Worry no more. As of today, Apple allows you to upload 10 screenshots on your App Store product page listings. This is available for iPhone, iPad, Apple Watch, and Apple TV apps. Developers are still able to […]

Spotlight

Why you should care about third-party app stores

The two app store giants, The Apple App Store and Android Google Play Store have long reigned supreme as the place to publish apps for developers around the globe. However, with so many apps flooding these stores, it’s become increasingly difficult to achieve organic search visibility for developers. In the wake of this rising issue, a host […]

Tips & Tricks

3 things you didn’t know affect your app rank and how to fix them

App Store Optimization is a dynamic practice. All app stores are constantly changing and improving their algorithms to best serve their user bases and help them find relevant, useful and beautifully functioning apps. This can cause a lot of headaches for ASO efforts. Today, we will go over 3 variables that could be affecting your […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

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