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Do App Store ratings and reviews really matter?

Love them or hate them, App Store ratings and reviews are a part of the optimization game. Apple explains that the purpose of ratings and reviews is for users to “give feedback on their experience with an app, request improvements from developers, and help others decide which apps they’d like to try”. What’s the difference […]

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Competition monitoring in the App Stores

The app industry is a volatile market. There is a potential for huge gains and equally unforeseen dives in rank, reputation and user base. So how can you stay on top of the competition, capitalize on emerging trends and build a strong foundation for your app? Keep an eye on the competition. It’s important to track […]

Apple News

Search Ads adds 3 more countries and 2 features

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland. Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT. Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad […]

Apple Tips & Tricks

How to get featured in the App Store

It’s highly coveted, elusive and if you can land one, it’s going to pay off big time. It’s the feature spot in the App Store! When you secure a featured spot in the App Store, you are sure to see a spike in downloads and installs. Just check out the results that two of our […]

Apple Tips & Tricks

How to take advantage of the new App Store for your app

The new App Store is here Today, Apple announced the new iPhone 8 and iPhone X and with those comes iOS 11 and a newly redesigned App Store. So the question is, how can you take advantage of the new App Store for your app? 1. Get in on Apple Search Ads Apple Search Ads […]

Apple

Bad Apple Search Ad management is hurting your app

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

Apple Tips & Tricks

Your iOS App is losing traction because of these 5 problems

Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities that could be causing your app ailment. Let’s examine 5 issues that could be hindering your app’s success in the App Store. 1. Boring, Basic, and Blah Your app blends in far too much in […]

Apple Tips & Tricks

How to design screenshots for the new App Store layout

The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]

Apple Case Study

Part 2: iOS 11 Subtitle, should you use it yet?

In my last post, I wrote about the iOS 11 title and subtitle, and explained the tests we were conducting to determine if developer’s should utilize the subtitle field yet, or wait for iOS 11 to be released.   In Test 1, we used an app that had around 15 characters in its title, and we […]

Apple Case Study

Part 1: iOS 11 Subtitle, should you use it yet?

iOS 11 is coming, and bringing with it a number of changes. One of the most important changes is that the app title field is now limited to 30 characters (changed from 50). App developers have long used the title to inject their top keywords. The title is the most weighted App Store element in […]

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