Leveraging App Store Promotional Text

In the ever-competitive world of the app stores, grabbing user attention is crucial to your app’s success. App Store promotional text serves as a useful tool to make your app stand out. It’s brief, direct, and can significantly influence user decisions. In this post, we’ll delve into the essence of App Store promotional text and share insights on how we’ve successfully utilized it for our clients.

Understanding App Store Promotional Text

Promotional text in the App Store offers a concise, engaging way to communicate the latest developments, features, and benefits of your app. This short text, limited to 170 characters, appears at the top of the description section, ensuring it’s one of the first elements a potential user encounters.

The Role in ASO (App Store Optimization)

While promotional text doesn’t directly affect keyword ranking, it’s instrumental in enhancing the conversion factor of your app. By capturing the user’s attention and interest right off the bat, it contributes significantly to improving your App Store ranking.

Why Opt for Promotional Text?

Here are a few compelling reasons:

  1. Attention-Grabbing: Its brevity makes promotional text easy and inviting to read.
  2. Rapid Information Sharing: It allows for a quick snapshot of what your app offers, ideal in today’s fast-paced digital environment.
  3. Timely Updates: Promotional text is perfect for sharing the latest news about your app without needing an app update.
  4. Enhanced ASO: Well-crafted and tested promotional text can lead to higher conversion rates and thus, better app rankings.

Use Cases

Dynamic App Content

A good example of Promo Text in use would be a client like CBS Sports, that covers many different sports and leagues. Without regular app updates, we’re unable to update the description to highlight every game the app covers. Promo Text allows us to swap the game times and schedules out without an update.

Custom Product Pages

Promo Text is also a valuable asset on Custom Product Pages. Tailoring this text to specific audiences or promotions can significantly enhance user engagement and conversions. Align your video and screenshot messaging with your promo text for a cohesive look and feel to your CPP.


App Store promotional text is yet another tool in your ASO arsenal. With strategic use, you can keep your audience engaged and informed, ultimately driving more downloads and success on the App Store.


Join the newsletter

Join our newsletter to get the latest ASO tips and tricks. Stay in tune with market trends and ASO insights from our team of experts.

Let's talk!

Ready to get started? Schedule a consultation with a member from our team to explore how we can help grow your app.