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Google News

Google Play [Finally] Catches the App Engagement Wave

Today I spoke with Shani Rosenfelder over at AppsFlyer about Google’s announcements at GDC regarding new ranking algorithm factors. We discussed how the Google Play Store algorithm is now factoring the “stickiness” of gaming apps – specifically strong engagement, retention metrics and also a high star rating – to determine their rankings on top of the number […]

News

The Future of ASO in 2017 and Beyond

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Tips & Tricks

When is my app fully optimized?

Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]

Tips & Tricks

How hard is App Store Optimization?

The goal of App Store Optimization is to generate organic downloads. App Store search makes up a large percentage of total App Store downloads, but not all companies are taking advantage. Why? Plain and simple, App Store Optimization is hard. Correction, GOOD App Store Optimization is hard. A couple extra users per day might be […]

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