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How hard is App Store Optimization?

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How hard is App Store Optimization?

Posted on

The goal of App Store Optimization is to generate organic downloads. App Store search makes up a large percentage of total App Store downloads, but not all companies are taking advantage. Why?

Plain and simple, App Store Optimization is hard.

Correction, GOOD App Store Optimization is hard.

How hard is good app store optimization? | The ASO Project Blog

A couple extra users per day might be the answer for some apps, but those that want to capture the millions of users searching for them, need dedicated attention to their ASO efforts. App Store search is one of the most powerful and reliable sources of traffic. There’s no better user than the one that’s looking for you.

Companies spend endless amounts of money on paid campaigns to get their apps in front of potential users. ASO gives companies the opportunity to get in front of millions of users that are already looking for you!

I understand the hesitation, paid campaigns have a dollar amount based on acquisition. If five users download your app, you pay for those five. So why not ASO?

That’s the question we asked ourselves at The ASO Project. After developing our proprietary technology and perfecting our App Store Optimization methods, we made the decision to differentiate ourselves with a performance-based pricing model.

We’re so confident in our technology and our strategies, we don’t charge a set monthly fee, or sign up fee. Our pricing is per download, just like paid campaigns. Our downloads come from App Store search, and we’re able to capture those millions of users looking for your app. We get you in front of the people that want your app.

To learn more about why you should take the next step in optimizing your app for search, feel free to read on or contact us directly for more information. We are here to help your app get found!

Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.


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