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google play store Posts

Apple Google News

“Minor” Changes Google & Apple are Making to ASO

Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives. Unfortunately, the two tech giants aren’t always the best at giving us a heads up on things that impact ASO. Here’s […]

Google Tips & Tricks

Play Store Playing with Free Trials

We all know how app stores work. You search for something, a list of options pop up and you download one, two or even three apps. After opening these apps, you might get the option to subscribe to a free trial of their premium services. If you choose to opt-in, you get full reign of […]

Google Tips & Tricks

Is Google Play Pass for you?

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

Google News

Re-Designed Google Play Store

Google has been slowly overhauling the Play Store and Play Store Console since it’s I/O 2019 conference. In the past few days, it’s officially rolled out its redesign of the Play Store. To say that the Play Store has changed a little would be an understatement. Let’s look at how the Play Store has changed: […]

Tips & Tricks

Crafting convincing callouts

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce and convince someone that your app has features that they’re looking for. Therefore, you should be giving considerable thought and effort towards perfecting your screenshots and […]

Google Tips & Tricks

The Scientific Method of A/B Testing

It’s easy to run a split test in the Google Play Store. Simply set up your test, add a few variants and start the test. Even though it’s that simple to start a split test, the key is making sure you’re running an effective test, one that is based on hypothesis and reason. Let’s step back […]

Google News

The new Google Play Store redesign will impact ASO

The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improving the discoverability of apps (just like the new Apple App Store did last year especially with their new Today tab). So […]

Google Tips & Tricks

How to spy on competitors’ Play Store referring domains and backlinks

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]

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