Why you should try influencer marketing

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps.

Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communicate and consume media. Because of the mobile-only worldview we’re developing, what better way to market your app than by generating meaningful promotion with their peers? We’ve talked before about the merits of influencer marketing as a means of mobile user acquisition, but today we will narrow our scope to the high-value world of Snapchat, Instagram and Youtube influencers.

Why Snapchat and Instagram Stories?

Did you know? 70% of millennials prefer product endorsements by non-celebrity creators (CollectiveBias).

 Why you should try influencer marketing | Statistic | App Marketing Optimization

Snapchat and Instagram Stories have a unique platform for creators. The UI takes up your whole screen which captures the entire attention of your viewer.

Snapchat/Instagram influencers have the ability to talk to their audience whenever and wherever they are in the world. Anyone can upload branded content spots or discuss brands on their platforms with just a few taps.

But why not just run ads in these platforms?

Simple: users skip ads.

Until Snapchats recent no-skip ad update, people would tap through these platform ads in under 1 second. Basically, they were almost completely unsuccessful almost all of the time.

With influencer ads, users are delivered your app’s message from a trusted source that doesn’t disrupt the medium that they are engaged in.


The ASO Project is the perfect partner for your Influencer Marketing needs.

How does it work?

We partner the top apps in the app stores with popular influencers that have large social reach. Influencer marketing is the solution to generating quick installs and genuine interest!

Real love for your app = real loyalty.

Our curated community of Snapchat and Instagram influencers have the unique ability to speak directly to your target audience ultimately increasing conversions and generating authentic buzz around your app.

Here’s how our Influencer Marketing approach works:

Step 1: Design campaign

We work with brands to design ads that capture the hearts and minds of millennials & Gen Z. This means conducting a discovery session with you and hand selecting the perfect influencers to meet your brand goals.

Step 2: Launch campaign

We curate your perfect list of influencers and distribute your messaging to their captivated following. We arm influencers with professionally created graphics, video and animation that show your app in the best light.

Step 3: Report and analyze

Your campaign is analyzed and you receive a report of your top performing influencers and overall ROI.

Why you should try influencer marketing for apps | App Store Optimization Blog


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