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aso strategy Posts

Case Study Spotlight

Can Best Buy gain customers with an ASO strategy?

As we’ve learned in the past, just because you’re a large brand like Chase Bank or Bed Bath and Beyond, that doesn’t mean you can skip out on an ASO strategy! Let’s take a look at the Best Buy mobile app to highlight some opportunities for improvement.   Title and subtitle I’ve pointed this out in […]

Apple Google

Reinstalls: why they are so important for your ASO strategy

When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to reinstall it every Thanksgiving when you’re sitting around listening to your weird uncle’s childhood story you’ve heard a 87 times before. Turns out, […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Google Tips & Tricks

How to build backlinks to increase app store visibility

It’s almost 2018; time to get serious about your search visibility. One way to increase visibility is a solid backlinks strategy specifically designed for ASO. Here’s what you need to know about building backlinks for App Store Optimization: Quality over Quantity Let’s start with a few things you should know about “quality backlinks”. What is […]

Tips & Tricks

What to expect when starting an ASO strategy

Your app is finally getting some traction but you’re ready to ramp up. It’s time to start a dedicated App Store Optimization strategy. But what can you expect? Let’s demystify the process of ASO.   Research & Discovery The first step in ASO is research. Start by conducting a full app audit. Check out our ASO […]

Tips & Tricks

Why We Love Localization (And You Should, Too!)

If you’ve been following our blog, you’re starting to really understand how to market your app with App Store Optimization. But you aren’t going to settle for the basics. You want to learn more about getting your app in front of users and converting more downloads! Ready for your next lesson? Here’s why we love […]

Tips & Tricks

5 Reasons to test new graphics in the App Store

Does your app need a facelift? –  Here’s why you should test new graphics in the app stores There are so many apps in every category on the app stores. How on earth are you supposed to stick out from the masses and make users consider downloading your app?  The answer is to use creative […]

Marketing

Your app’s biggest ASO challenges, solved

Earlier this week, we challenged you to try our App Store Optimization Checklist to determine the state of your ASO strategy. How did you do? Chances are you may have made a little progress in a few areas, are completely missing out on others, or maybe this is your first real look at what you […]

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