Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google Play. “Great question!” I replied, “Let me tell you how you can give your app a fighting chance, no matter what category or niche it’s in.” You can make your app suitable for the top […]

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because app installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing […]

The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improving the discoverability of apps (just like the new Apple App Store did last year especially with their new Today tab). So […]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]

Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]

One of our promises we make to our clients is our commitment to being on the forefront of ASO industry knowledge, trends and tech. Holding true to that promise, we are excited to announce our Client ASO Dashboard! This dashboard gives all of our clients a fast, easily accessible look at the state of their […]

Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO? All those free hours spent downloading and using mobile apps are going to see a major cut back. Yikes! But don’t fret. School […]

In-app purchases could be the secret ASO hack you are looking for. Sounds weird, sure, but it’s actually a simple concept. Take a look at your playbook of App Store Optimization efforts. You should see high-level optimization tasks like updating your keyword list, optimizing your title and description and, of course, split-testing your creatives. But […]

If you have an app on the Play Store and have heard of or experienced recent drops in installs over the last month, we’ve got answers for you. The Google Play Discovery Algorithm update As is the case across app stores, Google Play has released an update to better serve users in their search for […]