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Mobile World Congress 2016

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Mobile World Congress 2016

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Every month we email our devoted audience with some tips and tricks on how to optimize their Apps for better visibility and more downloads. Last week The ASO Project returned from Barcelona, host of the Mobile World Congress, the largest conference of the year focused on mobile. I wanted to focus this month’s newsletter with an update on what we saw and trends in the industry.

The weather was warm and the massive Fira Gran Via Conference Center was on fire with digital experts from around the globe meeting in one place for the mobile event of the year. MWC 2016 seemed to be a huge success with the city of Barcelona buzzing all week.

From inside the exhibition hall, The ASO Project saw great movement for the future of mobile. From 3D phones to Virtual Reality windshields, the mobile industry is growing at a pace quicker than we could’ve all imagined.

Mark Zuckerberg spoke for the 3rd consecutive year with a big focus on Virtual Reality and was supporting Samsung’s Gear VR, which is powered by Facebook’s Oculus. Samsung and LG took center stage at MWC 2016 with two huge launches of their new smartphones – the Samsung Galaxy S7 and the LG G5.

One of the most interesting trends we noticed at MWC was the increase in the cost of paid acquisition for mobile app users escalating at triple digit growth. With over 3 millions apps live between the App Store and Google Play, CPIs for users are skyrocketing out of control. Many app companies have large funding and unlimited budgets which is driving the average CPI north of a $3.00 average.

With the rising costs in user acquisition, we saw companies looking for alternatives to generate new LOYAL users without having to incentivize them. Fortunately, The ASO Project was able to offer many companies an organic solution, a longer term more sustainable alternative to typical user acquisition methods.

App Store Optimization is a sophisticated and long-term approach to targeting loyal users from one of the best ways humans look for apps to install on their phones – through searching in app stores and through searching on the mobile web.

Working on a performance basis allows companies to not only minimize the risk of paying for traffic, but also acquire loyal search users at a fraction of the CPI price.

The ASO Project offers a unique approach to App Store Optimization that has shown an almost 100% success rate in increased organic installs. Using a combination of proprietary science and manual process, we offer our ASO services on a performance basis to eliminate most of the risks for clients. Contact us today for a customized quote or read more about ASO here on the blog.

ASO Tip of the Month: Google Play now takes keyword density and keyword spam into consideration for both in-app store rankings and mobile web rankings. This makes creating the perfect app description more important than ever before.

Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.


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