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Tips & Tricks Posts

Tips & Tricks

5 ways to increase user retention for your app

User retention is the biggest post-install challenge. As you are reading this, there are over 5 million apps available in the App Store & Play Store. Mobile users have more choices than ever and just because they choose to download your app doesn’t mean they’re going to stick around. Head of Rider Growth at Uber, […]

Apple Tips & Tricks

Your iOS App is losing traction because of these 5 problems

Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities that could be causing your app ailment. Let’s examine 5 issues that could be hindering your app’s success in the App Store. 1. Boring, Basic, and Blah Your app blends in far too much in […]

Apple Tips & Tricks

How to design screenshots for the new App Store layout

The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]

Marketing Tips & Tricks

The Importance of Web Traffic for Apps

Our next ASO tip can take a page from a classic Search Engine Optimization strategy. Link building, the cornerstone of SEO, is the process of getting outside sources/websites to link to your website/web pages and it’s now your new friend in getting web traffic to your app! Web traffic can be a valuable source of users outside […]

Tips & Tricks

5 Reasons to test new graphics in the App Store

Does your app need a facelift? –  Here’s why you should test new graphics in the app stores There are so many apps in every category on the app stores. How on earth are you supposed to stick out from the masses and make users consider downloading your app?  The answer is to use creative […]

Marketing Tips & Tricks

The ASO Checklist Challenge

Does your app pass the ASO Checklist Challenge? So you have an app and you want it to have the best chance it could have at succeeding in the app stores. You have spent endless hours pouring over your app’s UX  and UI, your promotional marketing mix, and still, you know you aren’t reaching your […]

Google Tips & Tricks

Google Increases Title Character Limit for Apps

As of today, developers are now able to utilize up to 50 characters for their Google Play Store app’s title. The previous limit of 30 characters made it a challenge for apps to utilize their main keywords. An app’s title is one of the most important parts of App Store Optimization and, when properly optimized, can […]

Apple Tips & Tricks

Leverage Apple Search Ads for ASO

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Case Study Tips & Tricks

Toy Store Optimization and Re-engagement

I was at a toy store a few weeks ago shopping for a gift for my nephew, when I realized toy stores are a lot like the app stores. The shelves are stocked with toys the retailer is trying to sell. Most toy stores don’t necessarily manufacture the toys they sell, so it’s important for […]

Tips & Tricks

5 Key Trends Shaping ASO in 2017

App Store Optimization is always evolving and changing. As Apple and Google look for new ways to display apps modify their algorithms, and fix a largely broken app discovery process, ASO becomes a greater challenge for a lot of app developers and marketers. In this article, we’ll touch on a couple of the most recent […]

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