The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and everything in between. It doesn’t matter if you’ve been around for 10 years or one — in the App Store, everyone is competing for the same keywords. So how do you get to the top? […]

Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google Play. “Great question!” I replied, “Let me tell you how you can give your app a fighting chance, no matter what category or niche it’s in.” You can make your app suitable for the top […]

App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the App Store’s most famous brand names? Are the top dogs too big to lose or can they still benefit from a dedicated ASO strategy? The truth is that in the competitive world of apps, you […]

Ever since the release of Apple Search Ads, they have served as a great supplement to improve your app’s ASO. Not only do they assist in ASO efforts but Apple Search Ads allow you to reach audiences you might be missing. But, the main question on all our minds is how can you reduce your […]

In my last post, I wrote about the iOS 11 title and subtitle, and explained the tests we were conducting to determine if developer’s should utilize the subtitle field yet, or wait for iOS 11 to be released.   In Test 1, we used an app that had around 15 characters in its title, and we […]

iOS 11 is coming, and bringing with it a number of changes. One of the most important changes is that the app title field is now limited to 30 characters (changed from 50). App developers have long used the title to inject their top keywords. The title is the most weighted App Store element in […]

I was at a toy store a few weeks ago shopping for a gift for my nephew, when I realized toy stores are a lot like the app stores. The shelves are stocked with toys the retailer is trying to sell. Most toy stores don’t necessarily manufacture the toys they sell, so it’s important for […]

Pokémon Go took the App Store and Play Store by storm, gained worldwide recognition, and achieved hundreds of millions of installs in the first month of its existence. So Pokémon Go must be the banner for ASO success, right? Not quite. The Pokémon franchise is an extremely popular brand, with followers across the globe. This […]