The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]

In my last post, I wrote about the iOS 11 title and subtitle, and explained the tests we were conducting to determine if developer’s should utilize the subtitle field yet, or wait for iOS 11 to be released.   In Test 1, we used an app that had around 15 characters in its title, and we […]

iOS 11 is coming, and bringing with it a number of changes. One of the most important changes is that the app title field is now limited to 30 characters (changed from 50). App developers have long used the title to inject their top keywords. The title is the most weighted App Store element in […]

If you didn’t watch Apple’s Worldwide Developer Conference, we’ve got you covered. We’re here to give you the key takeaways from the conference and how it’s relevant to you. Apple announced a number of extremely impressive hardware improvements, SDKs, developer tools and new technologies. But we’re most excited about the App Store stats that Apple […]

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple announced that all app titles will be limited to 50 characters, and in addition, they are removing apps that no longer function properly, or follow the App Store policies. Overall, this is a change for […]

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

In early November, Apple released its latest algorithm updates that determine said search results within the App Store. While this is something Apple continuously improves upon, the latest version made such dramatic changes to search results that mobile app developers and industry observers couldn’t help but chime in. If you work in the marketing industry, […]

The 100 character keyword field is one of the most powerful App Store Optimization tools. A well-researched keyword list can be the difference between 3 and 3,000 daily downloads. The keyword list helps some apps and cripples others. Let’s review some of the most common iTunes Connect keyword mistakes.   Less than 100 characters: iTunes […]